As an artist, your fans are your biggest supporters.
Whether you're just starting out, or you’ve got a rabid base… a fan club is the perfect way to give them a truly special experience – and ensure you’ve got a reliable income source so you can keep creating art they will love.
Not sure a fan club makes sense?
Here’s just a few artists with fan clubs to help change your mind… Beyonce, Nickelback, Coldplay, Taylor Swift, Ariana Grande, and Billie Eilish.
If you’re considering kicking off a fan club, but aren’t sure what you’d give to members, here’s a list of 15 unique reward ideas that will show your die-hard fans just how much you value them:
1. Early access to tickets for in-person events
Give members early access to tickets for in-person concerts, meet and greets, or other events.
2. Early bird access to exclusive content and products
Give your fans a first look at your upcoming releases and offer unique merchandise that's only available to members. It's a great way to make them feel like part of an exclusive community.
3. One-of-a-kind limited edition merchandise
Offer unique and exclusive merchandise that's only available to members. It's a great way to make them feel like part of an exclusive club.
4. Members-only discounts and sales
Show your appreciation to your fans by providing special discounts or access to sales on your music and merchandise exclusively for them.
5. Live monthly Q&A sessions with the artist
Engage with your fans by hosting monthly live Q&A sessions to answer their questions and build a community.
6. Behind-the-scenes sneak peeks into the creative process
Give your fans an inside look into your creative process by sharing behind-the-scenes content such as photos, videos, or blog posts.
7. Fan club forums and chats
Create a members-only forum for fans to connect and chat about your music and all things related to your fan club, fostering a sense of community and increasing engagement with those who love (and support!) you most.
8. VIP in-person meetups and events
Host in-person meetups or events for fans, offering exclusive access and benefits. It's a great way to connect with your fans and build a community around your brand.
9. Live streaming of exclusive concerts, with a recording for fan club members only
Stream live concerts and offer a recording for members who couldn't attend.
10. On-demand access to exclusive video content
Offer fan club members exclusive on-demand access to video content that's not available anywhere else.
11. Virtual hangouts or watch parties
Host virtual hangouts or watch parties for your fans, where they can chat with you and other members, and watch your videos together.
12. Surprise bonuses
Delight fan club members with surprise gifts, such as free tickets to events and exclusive merchandise.
13. Access to exclusive blog or podcast episodes
Create exclusive blog or podcast episodes that are only available to fan club members.
14. Unlimited access to exclusive content libraries
Create exclusive content libraries, such as archives of past concerts, interviews, or behind-the-scenes footage.
15. Monthly newsletters or updates
Send out monthly newsletters or updates where you can share your progress, plans, or personal stories.
Remember, every artist's music and fanbase are unique, so it's important to find the right mix of perks that work best for you and your fans. But with a little bit of creativity and effort, you can provide ongoing value to your fans, strengthen your relationship with them, and generate a steady income.