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Single Acquires Crooked Youth

Music & Entertainment Agency Acquisition to Bolster Single technology platform with new Creative Services Division 

For immediate release (August 26, 2022) – Single, the leading music, video, and Solana NFT app for Shopify, today announced the acquisition of Crooked Youth, a music and entertainment agency specializing in delivering creative ecommerce solutions. Through the acquisition, Single will launch a new creative services division to compliment their existing technology platform. 

“Over the past few years, we’ve partnered with Crooked Youth on clients including Danny Wimmer Presents, Kings Road Merch (Papa Roach, Rise Against, Hollywood Undead), and MNRK Music Group (previously Entertainment One). Their team always over-delivers on client expectations and are excellent partners. Bringing them into the Single family will be a huge value-add for current and new customers,” said Tommy Stalknecht, founder and CEO, Single. 

Through the launch of the creative services division, users of the Single platform will benefit from expanded offerings including software development, platform migration, marketing automation, and other design-forward services, making Single a one-stop shop for anyone looking to optimize their digital storefront. Looking ahead, this pairing uniquely positions the company to empower creators of all kinds.

“Merch companies, labels, and artists turn to us to provide e-commerce solutions that respect the nuances of the music industry,” continued Stalknecht. “The addition of a creative services division will help our customers drive greater results, and do so much faster. The whole goal is to give creators a full toolkit to monetize and scale their efforts without sacrificing control over their art, audience, and revenue.” 

Two examples of campaigns executed by Single and Crooked Youth: 

  • Danny Wimmer Presents quickly pivoted from live events to livesteams during COVID-19. Together, Crooked Youth and Single powered 15+ livestreams for DWP.
  • Kings Road Merch wanted a white-label Shopify agency experience. Crooked Youth migrated and developed Shopify stores, and utilized Single to power album release and livestream event campaigns. 

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About Single: 

Founded in 2016, Single has been focusing on helping artists for over 6 years, having worked with more than 3,000 artists, labels, and merchandisers across more than 100 countries. The Single platform has reported more than 20 million record sales to industry charts, manages more than 10 million fan profiles, delivered more than 5 million digital albums and more than 500 live streamed events with over 1 million tickets sold. Founded and headquartered in Nashville, TN, Single continues to grow through a singular focus on helping artists and creators make a living. 

About Crooked Youth:

Founded by Steph Mirsky and Alex Lira, Crooked Youth specialized in building Shopify ecommerce solutions for music & entertainment industry clients. Pulling industry know-how from a wide array of roles, the team spent over a decade working in various segments of entertainment, including record labels, merchandise companies, festivals and live events. As an agency, Crooked Youth focused on the intersection of design and data - bringing the creative vision of the client to life in a way that supports foundational KPIs. 

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