Your fans can play their music the second they buy it—and still keep the download forever.
When a fan buys music directly from your store, it's the ultimate sign of support. They aren't just scrolling past a track on a playlist—they're choosing to invest in you and own your music.
Until now, that moment took a few extra steps. A fan would check out, get a confirmation email with download files, and have to leave your store just to press play. Starting today, that's done. Streaming is now built into every digital release powered by Single.
From Checkout to First Play
The moment a fan checks out, they can start listening right from your Shopify store. They still get the high-quality download files they paid for to keep for their personal archives, but now they also get instant access to stream your music right from their browser.

It's the best of both worlds: instant gratification and something they own for good.
Big Impact, Same 5-Minute Setup
Adding streaming doesn't change your workflow—setting up a digital release still takes less than five minutes on Single, and the perks keep getting better:
- Boosted sales: On average, digital releases drive a 5% lift in store revenue.
- Chart-eligible: Every sale reports directly to major charts, so your fans' support actively pushes you up the ranks.
- Unlimited digital releases: Sell unlimited digital releases direct to your fans on Shopify, on every Single plan.
How to Get It
We built this to be entirely seamless, so your setup stays out of the way and the music stays front and center. Here's how to get the new player live today:
1. Upcoming releases
You don't have to change a thing. Moving forward, every new digital release you publish via Single will have instant streaming automatically enabled right out of the box.
2. Existing releases
If you already have active digital releases using our preview player, you can upgrade your back catalog to the full streaming experience in just two easy steps.


