Blog

This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly...

This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify...

Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own...

GWAR, an iconic band with a dedicated global fanbase, wanted to re-air one of their shows at different times to cater to fans across various time zones. This idea aimed...

When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditional...

High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform that offered...