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Get tips, inspiration, and resources for going direct to fan on Shopify.

EPICA Announce Exclusive Livestream OF ‘THE SYMPHONIC SYNERGY’ Show In Amsterdam
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Inside EPICA's Virtual Concert Playbook

How EPICA used Single to bring their sold-out Amsterdam show to a worldwide audience, driving fan engagement and boosting merchandise sales on Shopify.

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Variants Are Hot, but Access Is the Real Key to Driving Music Sales

How exclusive content and access are driving fan sales in the midst of a variant boom The music industry has been leaning hard on album variants lately. According to Luminate Data's 2024 midyear...

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Comedy's New Direct-to-Fan Model: What Joe Gatto's Doing Differently

Joe Gatto's game-changing comedy special release: YouTube AND exclusive early access? Find out how this former Impractical Joker is redefining content distribution and what it means for your favori...

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Chappell Roan's Breakthrough: 3 Lessons for Every Artist

Discover 3 key lessons from Chappell Roan's breakthrough success: fan-driven momentum, D2C readiness, and the power of slow-burn strategies. Learn how deep fan connections can fuel your music career.

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Crush Your First Week: Tips for Nurturing Your New Fan Community

Launch your fan community with confidence! Learn essential tips to engage and retain your first supporters, setting the foundation for a thriving community in its crucial first week.

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How to Get Fans to Buy Your Music: 4 Proven Strategies for 2024

Discover how top artists are converting streams to sales and learn four actionable strategies to activate your fan base and increase direct music purchases.

How Mike Casey Turned 75,000 DRiP Followers into Real Fans (and Album Sales)

How Mike Casey Turned 75,000 DRiP Followers into Real Fans (and Album Sales)

Discover how jazz artist Mike Casey leveraged Web3 technology to gain 75,000 new fans and drive Billboard-eligible album sales. Learn the strategy that combined DRiP's digital collectibles with Sho...