Get tips, inspiration, and resources for going direct to fan on Shopify.

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What Artists Can Learn from Taylor's TTPD Voice Memos

Learn from Taylor Swift's Genius Approach to Connect Deeply with Fans and Create Buzz for Your Next Music Release So, unless you've been living under a rock, you've probably heard about Taylor Swi...

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Single Memberships Help White Lies 4X Their Fan Club

When White Lies rebuilt their outdated fan club on Shopify using Single Memberships, memberships grew 4X. This case study provides a blueprint for bands to refresh their fan experience and monetize...

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Donald Glover Drops Gilga Radio Direct-to-Fan on Shopify

Discover how artists like Donald Glover are releasing content on Shopify to build deeper fan connections. Learn strategies for your next release...

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The #1 Thing Music Fans Want from Their Favorite Artists

Exclusive Access Is the Key to Building Real Fandom One of the top questions we get from artists theses days is: What do fans really want from me? It's a great question, because if you can figure ...

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Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases

Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...

MusicThe Genius of Ye's Direct-to-Fan Playbook

The Genius of Ye's Direct-to-Fan Playbook

Looking to activate your fans like Ye does? Learn the specific strategies he uses on his Shopify store - from live events to limited-time offers - to build loyalty and turn supporters into buyers.

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Top Artists Use This Strategy to Build a Loyal Fanbase

The secret to nurturing loyal superfans without burnout? Exclusive content. Learn proven strategies top artists use to engage VIPs by repurposing their content creatively. Fan-first approaches to b...