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Get tips, inspiration, and resources for going direct to fan on Shopify.

Inside Charli XCX's D2F Strategy for 'BRAT'
Music

Inside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's strategy for her 'BRAT' album rollout, including offering exclusive vinyl variants and unreleased tracks only available through her online store to reward superfans and drive sa...

VideoBonnie & Clyde in concert live distribution

Selling Broadway Shows Direct-to-Fans: Bonnie & Clyde Finds Its Way to Shopify

See how the producers of Bonnie & Clyde The Musical took fate into their own hands by building a Shopify store to sell digital access to filmed Broadway concerts directly to fans.

MusicInside Maya Hawke's Music Video Release Strategy

Inside Maya Hawke's Music Video Release Strategy

Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.

MusicWhat Bands Can Learn from Oceano's Album Promo Cycle

What Bands Can Learn from Oceano's Album Promo Cycle

Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.

MusicLate, Late At Night, The Rick Springfield Story – A Pop-Rock Play

How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View

Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.

MusicSmoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

See how Smoke DZA and DJ Relly Rell dropped their new EP with a documentary you can rent right from their Shopify store. Check out their strategy to keep fans hooked and build deeper connectio...

Case Studieswhite lies single memberships fan club on shopify

Single Memberships Help White Lies 4X Their Fan Club

When White Lies rebuilt their outdated fan club on Shopify using Single Memberships, memberships grew 4X. This case study provides a blueprint for bands to refresh their fan experience and monetize...