Music Spotlight Tunes and Tactics: The Strategies Behind November's Music Releases November 30, 2023This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly...
Music Spotlight Video Reel Talk: How Shopify Stores Used Video in November November 30, 2023This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify...
Case Studies Music Video Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive D2C Listening Party November 29, 2023Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own...
How GWAR Re-Aired a Fan-Favorite Show on Shopify November 21, 2023GWAR, an iconic band with a dedicated global fanbase, wanted to re-air one of their shows at different times to cater to fans across various time zones. This idea aimed...
Case Studies Music Video How Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1" November 15, 2023When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditional...
Case Studies Memberships Video High Button Sports Unveils "The Vault" for On-Demand Live Hockey November 9, 2023High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform that offered...