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Get tips, inspiration, and resources for going direct to fan on Shopify.

What Eric Church Teaches Us About Fan Engagement
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What Eric Church Teaches Us About Fan Engagement

Discover Eric Church's secret weapon for fan loyalty: exclusive Shopify perks like SiriusXM subscriptions and Nashville bar "deeds". Learn how to replicate his 'Church Choir' strategy to tr...

MusicA$AP Rocky don't be dumb

A$AP Rocky Reveals "Don't Be Dumb" At Paris Fashion Week

Discover how A$AP Rocky announced "Don't Be Dumb" at Paris Fashion Week, turning a fashion show into an album launch. Learn 4 key strategies to make your next music release, even without a runway.

MusicLuna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Luna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Learn how Luna Shadows leaked her album early to superfans, driving sales, hype, and loyalty through a special livestream event - right from Shopify.

MusicInside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's strategy for her 'BRAT' album rollout, including offering exclusive vinyl variants and unreleased tracks only available through her online store to reward superfans and drive sa...

Membershipsmemberships for shopify

Building Your Fan Community: A 6-Step Guide for Artists on Shopify

Looking to start your own fan club or membership site? Learn how to create free and paid fan communities on Shopify using the Single app.

VideoBonnie & Clyde in concert live distribution

Selling Broadway Shows Direct-to-Fans: Bonnie & Clyde Finds Its Way to Shopify

See how the producers of Bonnie & Clyde The Musical took fate into their own hands by building a Shopify store to sell digital access to filmed Broadway concerts directly to fans.

MusicInside Maya Hawke's Music Video Release Strategy

Inside Maya Hawke's Music Video Release Strategy

Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.