How one artist turned letters into lasting fan relationships
Most artists hit a wall when thinking about fan clubs. Another content channel to feed. Another platform to master. Another reason to feel guilty when you inevitably fall behind.
Indie singer-songwriter Caroline Dare took a different approach with Cosmos. She focused on one thing that matters: connecting with fans and bringing them closer.
The Power of a Connecting with Fans
Caroline built her entire fan club around a thoughtful concept:
What would you say to your younger self if you could?
When fans join, they answer that question.
Then Caroline writes them back — with a real, handwritten letter sent straight to their mailbox.

Breaking Down Her Approach
Caroline's fan club is a perfect example of the 3-2-1 Method we developed at Single for building sustainable fan clubs.
Here's how she implemented it:
3 THINGS FANS GET IMMEDIATELY
- Playlist of songs that got her through tough times
- "Inner Tuned" podcast episodes
- Early streaming access to new tracks
2 "ZERO-EFFORT" PERKS
- Lifetime merch discounts
- Free Cosmos tee
1 MEANINGFUL TOUCHPOINT
- That handwritten letter
Why This Actually Works
Caroline didn't turn herself into a content factory, or commit to weekly livestreams she'd dread doing.
She just found one authentic way to connect that hits different from anything else in her fans' inboxes.
Here's the deal:
If you want to build a fanbase that actually pays, don't overcomplicate it.
Ask yourself: What can you offer that would make YOU join a fan club?
Then figure out how to deliver that without burning yourself out.
Want to Launch Your Own Thing?
We built a quick tool to help you map out your fan club:
Takes 5 minutes - and we'll send you back some ideas to structure yours.
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