How Youtube creator and filmmaker Bigg Jah used Single to launch Season 4 of his hit series on his own Shopify store — powered by Single and IndieX.
After three viral seasons of The Lesbian Homie on YouTube, Bigg Jah was ready to take the next step — bringing his show directly to the fans who made it possible. Partnering with IndieX and Single, Jah built his own streaming experience, giving fans early access to Season 4 and creating a new way to connect, monetize, and grow — all under his own roof.
How It Worked
Using Single, Jah’s team turned his Shopify store into the release hub — a pay-per-view setup where fans could rent the full season on-demand at three price tiers. Two weeks before the YouTube premiere, fans could choose their access level and stream the entire season before anyone else.
IndieX led the marketing push — giveaways, Meta ads, and email drops that drove fans straight to Jah’s site. Everything lived there: streams, product sales, and signups. The rollout grew his list for future drops, boosted merch, and didn’t interfere with his Tubi partnership or YouTube algorithm once the episodes went live publicly.
Results
The launch outperformed expectations with more than 10,000 early-access sales, 6.4 million views, and a 5× return on ad spend. Running everything through his own store opened up new direct revenue streams as fans who bought early access also picked up merch and joined his list, fueling future drops.
Built with Single Partners
This project was powered by Single, in collaboration with Indepreneur, part of the Single Partners network — a community of creative teams helping artists, labels, and creators launch their biggest ideas direct-to-fan on Shopify with Single.
If you’re ready to level up your direct-to-fan strategy, Indepreneur works with artists and their teams to build the foundation for real growth—fan relationships, launch campaigns, and audience systems that scale.
→ Learn more about Indepreneur and our partners at sn.gl/partners
