Instead of just streaming their album recording on YouTube, they built a whole fan experience on their own site—and turned it into ticket sales, merch revenue, and more.
When Israel & New Breed recorded their new album, they knew dropping it on YouTube would be a waste. So they flipped the script and built something fans actually wanted to show up for.
The Setup: One Night, Infinite Touchpoints
They turned the recording into virtual concert, streamed right from their Shopify store using Single for one night only.
Here's the smart part:
- Fans can buy solo tickets or become watch party hosts
- Hosts get exclusive physical kits (tambourine, tote, hymn book)
- 50% off codes for hosts to share with friends
- New signups through host codes get kits too
- Complete party planning checklist included
Why It Works: A Playbook for the Long Game
What could’ve been a one-off livestream became a multi-layer rollout with long-term value. By running everything through their own site, Israel & New Breed weren’t just engaging fans in the moment—they were building lasting infrastructure around the release.
That one night of content is now fueling:
- Direct revenue through tickets, merch, and pre-orders
- Organic promotion as hosts share with friends
- First-party data collection
- Deep fan relationships
- Full control of the experience
And most importantly: it’s all under their own roof. Too often, artists post content and move on. But when you design the release to drive action—whether it's sales, email signups, or fan engagement—you shift the role that content plays in your career.
Feeling Inspired?
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