When we talk about launching a fan club, there's often this pressure to have everything perfectly mapped out. The marketing plan, the content calendar, the whole nine yards.
But sometimes, the best launches happen when you just... start.
That's exactly what The Velveteers did last month.
Perfect Timing
Fresh off their latest tour, the band didn't overthink it. No elaborate rollout or months of planning. Just a few Instagram Stories inviting fans to keep the conversation going after the shows wrapped.
The result? A thriving community that formed organically, powered by the natural high of live shows and genuine connection.
What Makes It Work
Members get first access to new releases, behind-the-scenes content, and that rare feeling of being part of something intimate - something you just can't get from regular social feeds.
And fans can feel it; the space is already filling up with:
- Tour memories and photos
- Fan messages and stories
- Real conversations between the band and their people
Why This Matters
We're seeing this trend more and more: artists moving away from algorithm-dependent platforms and creating their own spaces. It's not just about owning the connection - it's about making it meaningful.
The Velveteers' approach shows that you don't need a perfect plan. You need:
- The right moment (post-tour energy is perfect)
- A clear intention (keeping the live show connection alive)
- A simple way for fans to join in
Best part? Using Single as their fan club platform means everything lives in one place - from fan messages to exclusive drops to livestreams. No juggling multiple apps or complicated tech stacks.
Starting Your Own
The best fan clubs often start exactly like this: a name, a moment, and an invitation to be part of something special. Want to explore building your own fan club? Connect with our team and let's talk about it.
