Music Spotlight Video Reel Talk: How Shopify Stores Used Video in November November 30, 2023This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify...
Case Studies Music Video Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive D2C Listening Party November 29, 2023Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own...
Case Studies Music Video How Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1" November 15, 2023When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditional...
Case Studies Memberships Video High Button Sports Unveils "The Vault" for On-Demand Live Hockey November 9, 2023High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform that offered...
Case Studies Music Video Puscifer's "Global Probing" Premier - A New Spin on Music Videos and Mockumentaries November 7, 2023Puscifer didn't just release new tunes and a video when they dropped "Global Probing." They were up to something bigger - a full-on digital event. The goal? Bring fans to...
Case Studies Music Video Daniel Donato’s “Hi-Country” Music Video Premiere November 3, 2023Daniel Donato, a rising star in country music, wanted to unveil his latest music video, "Hi-Country," in a way that went beyond just releasing a song. He wanted to build stronger, more...