How EPICA used Single to bring their sold-out Amsterdam show to a worldwide audience, driving fan engagement and boosting merchandise sales on Shopify.
Tours used to be all about who could make it to the venue in person. But EPICA is flipping the script, transforming the concert experience to make every fan feel like they've got a backstage pass – even if they’re watching from the other side of the world.
Here’s how they’re doing it:
1. Expanding Reach Without Losing Control
EPICA livestreamed their sold-out Amsterdam orchestra show globally through Shopify, using the Single app. This strategy enabled them to:
- Keep fan data and revenue in-house
- Offer a 72-hour playback window, so fans can enjoy the show on their own time
- Break down the usual limitations of time zones and venue capacity
By avoiding large streaming platforms like YouTube or Twitch, EPICA engaged a wider fanbase without losing control over their content and audience data.
2. Flexible Access for All Fans
From $20 virtual tickets to $100 exclusive bundles, EPICA crafted ticket options that fit every budget. This tiered pricing strategy:
- Welcomed more fans into the experience, regardless of their financial situation
- Revealed which cities have the most engaged viewers
- Helped the band understand which price points resonate best with fans
- Moved more merch across different price levels
And because EPICA keeps all the data, they know exactly who’s buying, where they're located, and what they’re most interested in – maintaining full control over fan engagement using an app like Single.
3. Early Bird Deals to Build Buzz
Sure, it’s an old-school tactic, but EPICA’s limited-time deals to kick off sales worked wonders. They help:
- Fill virtual seats quickly
- Identify and reward the superfans who jump on the offer
- Collect valuable insights on their most dedicated fanbase
The bottom line here? EPICA's sold-out show became an opportunity to connect with their entire global audience, not just the ones who were able attend in person.
What Does This Mean for You?
It’s time to think beyond the physical venue. Every live show is an opportunity to engage your global audience. This week, brainstorm one idea to pull fans into your next event, no matter where they are. Maybe it's:
- Weekly behind-the-scenes video drops for your fan community
- A fan-voted setlist for a special streamed show
- Exclusive access to a fan chat before or after the performance
The goal? Make every fan feel like they’re part of the action, whether they’re at the show or watching from afar. EPICA is showing us that it’s not just about who makes it to the venue – it’s about bringing the experience to them.
Feeling Inspired?
- Subscribe to our newsletter to get weekly tips for going direct to fan.
- Install Single in your Shopify store to get started on your own.
- Get in touch and let’s talk for help brainstorming ideas, website builds, and more.
