Offering fans a livestream experience and exclusive merch bundles—directly through their own Shopify store.
For Moonspell, a metal band with over three decades of history, playing their first arena headline show with a 45-piece orchestra in their hometown of Lisbon was more than just another concert—it was a milestone. But rather than limit this historic moment to local fans, they wanted to share it with their global fanbase. Using Single's livestream tools integrated directly into their Shopify store, they turned a local arena show into a worldwide event.
From Local Arena to Global Stage
"We had to wait long and hard, but the time is now," says Fernando Ribeiro, reflecting on finally bringing their symphonic vision to life. But with fans spread across continents, they faced a challenge: How could they make sure everyone who wanted to be part of this moment could experience it?
The answer came through Single's livestream tools, which let them sell tickets and merch bundles directly through their existing Shopify store. No separate platforms, no complicated login systems—just a straightforward way for fans to buy tickets and watch the show.
Making It Easy for Fans (and the Band)
Instead of sending fans through a maze of different websites and platforms, Moonspell kept everything in one place. Fans could:
- Buy their preferred ticket package
- Get exclusive merch
- Access the livestream
- Chat with other fans
All of this happened right in Moonspell's store, creating a seamless experience from purchase to playback.
The Right Package for Every Fan
They offered four options to fit different fan preferences:
- Basic virtual ticket ($23) for those who just wanted to watch
- T-shirt bundle ($45) adding exclusive merch
- Premium bundle ($100) for the ultimate fan experience
- Hoodie package ($78) for merch-focused fans
This tiered approach meant fans could choose how they wanted to experience the show, while creating additional revenue streams beyond basic ticket sales.
Technical Excellence Without the Complexity
Behind the scenes, Single's livestream tool for Shopify handled:
- HD video streaming optimized for orchestral sound
- Global payment processing
- Real-time chat features
- Mobile-responsive viewing
- Merchandise fulfillment
But fans didn't need to know about any of that. They just got a high-quality stream that worked.
More Than Just Another Livestream
This wasn't just about broadcasting a concert—it was about creating an experience that worked for everyone:
- Fans got to be part of a historic moment
- The band reached a global audience
- Merch sales continued through the event
- Everyone enjoyed studio-quality sound
By keeping things simple and focused on the fan experience, Moonspell turned what could have been just a local show into a global event that brought their community together, regardless of geography.
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