A$AP Rocky Reveals "Don't Be Dumb" At Paris Fashion Week
Discover how A$AP Rocky announced "Don't Be Dumb" at Paris Fashion Week, turning a fashion show into an album launch. Learn 4 key strategies to make your next music release, even without a runway.
Luna Shadows Hosts "Bathwater" Album Listening Party on Shopify
Learn how Luna Shadows leaked her album early to superfans, driving sales, hype, and loyalty through a special livestream event - right from Shopify.
Selling Broadway Shows Direct-to-Fans: Bonnie & Clyde Finds Its Way to Shopify
See how the producers of Bonnie & Clyde The Musical took fate into their own hands by building a Shopify store to sell digital access to filmed Broadway concerts directly to fans.
Inside Maya Hawke's Music Video Release Strategy
Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.
What Bands Can Learn from Oceano's Album Promo Cycle
Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.
How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View
Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.
Why Artists Should Embrace Livestreams on Their Release Day
Release days spark massive fan hype, but that buzz often fizzles with empty streams and social metrics. Learn how artists can harness release day energy with livestream launch parties that d...