When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditiona...
High Button Sports Unveils "The Vault" for On-Demand Live Hockey
High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform...
Puscifer's "Global Probing" Premier - A New Spin on Music Videos and Mockumentaries
Puscifer didn't just release new tunes and a video when they dropped "Global Probing." They were up to something bigger - a full-on digital event. The goal? Bring fans to their Shopify store for ...
Daniel Donato’s “Hi-Country” Music Video Premiere
Daniel Donato, a rising star in country music, wanted to unveil his latest music video, "Hi-Country," in a way that went beyond just releasing a song. He wanted to build stronger, more personal c...
Restless Road Connects and Sells with Live Shopping Streams
Restless Road was gearing up to launch their debut album, "Last Rodeo." But they wanted to create a fan experience that would go beyond just selling music. They dreamed of hosting a series of int...
Reel Talk: How Shopify Stores Used Video in October
October was an exciting month in the music industry as artists and bands leaned into the potential of video, not just to launch their albums but also to create unique experiences for thei...
Home Free Migrates YouTube Following to Shopify for D2C London Livestream
Playing live at O2 Forum Kentish Town in London, Home Free had a goal: make this performance reachable to every fan, no matter the location. Challenges With 1.6 million YouTube subscribers, Ho...