Blog

Get tips, inspiration, and resources for going direct to fan on Shopify.

What Bands Can Learn from Oceano's Album Promo Cycle
Music

What Bands Can Learn from Oceano's Album Promo Cycle

Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.

MusicLate, Late At Night, The Rick Springfield Story – A Pop-Rock Play

How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View

Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.

Musiccuco live shopping on shopify

Why Artists Should Embrace Livestreams on Their Release Day

Release days spark massive fan hype, but that buzz often fizzles with empty streams and social metrics. Learn how artists can harness release day energy with livestream launch parties that d...

Case StudiesAugust Burns Red's 20th Anniversary Live in Shopify

August Burns Red's 20th Anniversary Live in Shopify

August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...

Music4 Content Playbooks to Drive Superfans to Your Own Artist Platform

4 Content Playbooks to Drive Superfans to Your Own Artist Platform

Stop relying solely on social media! Leverage these 4 strategic content plays to drive your most engaged superfans into your owned artist ecosystem and deepen relationships.

Case StudiesStraight No Chaser: Sleighin' It Tour in Dayton November 28

Straight No Chaser Streams Sleighin' It Tour Live in Shopify

Straight No Chaser streamed their famous Sleighin’ It Tour live in their Shopify store for fans worldwide using Single’s seamless livestreaming integration.

Case StudiesHow Sara Evans' Fan Club Powers Super Fan Experiences

How Sara Evans' Fan Club Powers Super Fan Experiences

After more than 20 years of releasing music, Sara has a dedicated fan base, which presented a great opportunity - the chance to create something special for them. Her goal: deliver unique, exclusi...