High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent.
Determined to create a platform that offered more than just game footage, they set out to create a unique viewing experience, featuring full game recordings, highlight reels, and post-game interviews, all accessible on-demand globally.
The challenge for HBS was to create an exclusive entertainment hub for live-streaming games and an on-demand video catalog. They required a platform that provided easy access to pay-to-view content for families and coaches while also providing a simple, effective monetization method.
The team at HBS evaluated various platforms, seeking a balance between user-friendly video access and effective monetization:
- YouTube: A strong contender for hosting and live streaming. However, its monetization capabilities were insufficient for niche sports content.
- Twitch: While capable of streaming, it lacked user-friendliness and direct monetization strategies suitable for HBS’s target audience.
High Button Sports turned to Single's Livestream product for ticketed event streaming. They then expanded their offering with "The Vault" – utilizing Single's Membership product to power the a recurring subscription access to their content.
This platform now houses an extensive collection of game footage from 5 leagues, including 58 teams. Users can subscribe for $49.99 monthly or $199 annually, gaining unparalleled access to top-tier youth hockey content across multiple devices.
To launch The Vault, HBS developed an engaging introduction video explaining the membership program, benefits of joining, and the user-friendliness of the platform.
- Expanded Access and Engagement: "The Vault" replicates an ESPN-like experience, but tailored for youth hockey, deepening fan connection with the sport.
- Content Ownership: Single's products enabled HBS to build an exclusive member-only video hub, ensuring their content remains premium and secure.
- Diverse Revenue Streams: The platform offers steady revenue through live stream ticketing and subscription models (monthly/yearly).
- Direct Monetization: This unique subscription model allows for direct, continuous revenue, free from the constraints of mainstream platforms.
- User-Friendly Experience: Designed for ease of use, the platform appeals to even those less familiar with advanced digital interfaces.
High Button Sports' strategic implementation of Single's products in crafting "The Vault" highlights a successful approach in monetizing and delivering specialized sports content. Focusing on user experience and direct revenue avenues, HBS has pioneered a new model in sports entertainment. This initiative showcases the great possibilities within niche, subscription-based content platforms.
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