Reel Talk: How Shopify Stores Used Video in November

Reel Talk: How Shopify Stores Used Video in November

This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences.

Let's take a look back at what worked and how they did it - right from Shopify with the help of Single.


David Phelps: Intimate Pre-Release Streaming Event

What Happened:

Ahead of his 2024 album "STORIES & SONGS VOL. II," David Phelps hosted an exclusive live streaming event on his Shopify store. Fans purchased tickets for early access to a sneak peek of the upcoming DVD and bonus tracks.

Key Takeaways:

  • Enhanced Fan Experience: Offered fans a unique and intimate preview of his new project.
  • Direct Sales Strategy: Enabled direct ticket and merchandise sales through Shopify.
  • Valuable Customer Data: Provided insights into fan preferences for future marketing efforts.


MTVoid: Engaging Album Promotion with Q&A

What Happened:

The musical duo MTVoid, promoting "Matter's Knot Pt. 1," used Single's Livestream and Live Shopping features on Shopify for an "MTVoid Q+A" session. This interactive event gave fans a chance to engage directly with the artists about the new album.

Key Takeaways:

  • Personalized Fan Interaction: Fostered direct engagement with fans through a Q&A.
  • Boosted Album Awareness: Increased traffic and sales on their Shopify store.
  • Long-Term Fan Loyalty: Built stronger connections and brand loyalty through personal interaction.


GWAR: Global Show Re-airing for Worldwide Fans

What Happened:

GWAR re-aired one of their iconic shows at different times to cater to fans across time zones. Using Single’s livestream product for Shopify, they broadcasted the pre-recorded show multiple times in one day, with the band interacting in the chat during each airing.

Key Takeaways:

  • Global Fan Engagement: Successfully catered to an international audience.
  • Revitalized Revenue Stream: Transformed archival content into a new source of income.
  • Insightful Fan Interaction: Gained valuable insights from direct fan engagement during the streams.


Feeling Inspired?

Get started on your own:

Install Single in your Shopify store.


New to video on Shopify?

Read our guide for everything you need to get started using livestream video on Shopify store here.


Thinking big?

Want to start your own Fan Club or do a Live Shopping Stream? Our professional services team frequently partners with clients to help brainstorm ideas, build websites and more.

Get in touch and let’s talk!