How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View

Lessons from Turning a Pop-Rock Play into a Global, Direct-to-Fan Live Stream Event

Rick Springfield is no stranger to the stage. As a rock icon from the 80s, he's spent decades thrilling audiences around the world with his high-energy live shows. But his latest on-stage endeavor was a far cry from your typical jukebox musical or hits-packed concert.

"Late, Late At Night" was a deeply personal, one-man play adapted from Rick's raw, unfiltered autobiography. Instead of just rehashing the hits, this production peeled back the curtain on Rick's meteoric rise to fame, set to 20 of his biggest songs. The play was a hit during its run in theaters across Australia, but Rick knew there were countless more fans around the world who wouldn't get the chance to experience it live. 

 

Bringing "Late, Late At Night" to Fans Worldwide

That's when Rick hatched a plan to bring "Late, Late At Night" to the fans all over the world through a one-time pay-per-view streaming event.

The ticket packages - all powered by Single - were designed to cater to every type of fan:

• 72-hour access to stream the 2-hour+ play
• Live watch party and chat with Rick
• Exclusive merchandise and VIP experiences
• Zoom Q&A with Rick for top-tier ticket holders

 

Harnessing the Power of Pay-Per-View Live Streaming on Shopify

Single played a crucial role in making Rick's vision a reality. By leveraging the app's PPV live stream platform for Shopify, Rick and his team ensured that:

• Selling tickets and merchandise to a worldwide audience was seamless
• The play received global exposure, extending its reach beyond local audiences
• Tiered access and exclusive offers drove sales and strengthened fan connections
• On-demand streaming maximized the play's reach and accessibility

 

The Lesson: Access is Key

While not everyone may have a play ready to go or the resources to record their next live show, Rick Springfield's approach highlights the importance of providing access to your fans. Here are some key takeaways:

• Utilize platforms like Shopify to expand your reach beyond in-person events
• Leverage content to extend the lifespan of finite events and generate revenue
• Create tiered offers to engage fans at every level of commitment
• Reward your most dedicated fans with VIP access and limited-edition perks

By shrinking the gap between you and your fans and offering them unique way to connect, you can build a stronger, more engaged fan base that will support you every step of the way.