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A$AP Rocky Reveals "Don't Be Dumb" At Paris Fashion Week

Discover how A$AP Rocky announced "Don't Be Dumb" at Paris Fashion Week, turning a fashion show into an album launch. Learn 4 key strategies to make your next music release, even without a runway.

MusicLuna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Luna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Learn how Luna Shadows leaked her album early to superfans, driving sales, hype, and loyalty through a special livestream event - right from Shopify.

MusicInside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's strategy for her 'BRAT' album rollout, including offering exclusive vinyl variants and unreleased tracks only available through her online store to reward superfans and drive sa...

MusicInside Maya Hawke's Music Video Release Strategy

Inside Maya Hawke's Music Video Release Strategy

Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.

MusicWhat Bands Can Learn from Oceano's Album Promo Cycle

What Bands Can Learn from Oceano's Album Promo Cycle

Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.

MusicLate, Late At Night, The Rick Springfield Story – A Pop-Rock Play

How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View

Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.

MusicSmoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

See how Smoke DZA and DJ Relly Rell dropped their new EP with a documentary you can rent right from their Shopify store. Check out their strategy to keep fans hooked and build deeper connectio...