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Get tips, inspiration, and resources for going direct to fan on Shopify.

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The Power of Personal Touches: How Artists Are Winning Fan Hearts

Discover how artists like Coldplay and Charli XCX are using personal touches to deepen fan connections. Learn practical strategies to engage your own fanbase through intimate experiences and behind...

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Why Fan Engagement Should Be Part of Your Release Plan

Explore why fan engagement is crucial for your album release plan. Discover strategies that top artists use to connect with fans and drive success in their music marketing efforts.

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Variants Are Hot, but Access Is the Real Key to Driving Music Sales

How exclusive content and access are driving fan sales in the midst of a variant boom The music industry has been leaning hard on album variants lately. According to Luminate Data's 2024 midyear...

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Chappell Roan's Breakthrough: 3 Lessons for Every Artist

Discover 3 key lessons from Chappell Roan's breakthrough success: fan-driven momentum, D2C readiness, and the power of slow-burn strategies. Learn how deep fan connections can fuel your music career.

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How to Get Fans to Buy Your Music: 4 Proven Strategies for 2024

Discover how top artists are converting streams to sales and learn four actionable strategies to activate your fan base and increase direct music purchases.

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Why Your Label Needs a Vinyl Club

Discover how to build fan loyalty with vinyl subscription clubs on Shopify. Learn why vinyl's resurgence is more than a trend and explore the benefits of creating a community around your music with...

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Digital Ain't Dead: Why You Should Still Be Selling Downloads

Think digital sales are dead? Think again. Learn how to boost your revenue and chart positions with tips and tactics for selling digital music downloads.