How consistent, direct engagement can create deeper fan connections—and what you can learn from it
With TikTok’s future looking uncertain, many artists are scrambling to keep their fans connected. Panic posts like “Follow us here!” or “Sign up there!” are flooding social feeds, but let’s be real—most fans won’t follow through.
The truth is, platforms come and go. What really lasts is the connection you build directly with your fans.
Enter Sumo Cyco, a band that’s mastered the art of fan engagement in a way no platform can disrupt. Here’s how they’ve turned simple updates into a fan habit—and how you can do the same.
The Sumo Cyco Playbook: A Ritual Fans Can’t Resist
While many artists rely on social media to reach their fans, Sumo Cyco has taken a smarter, more intentional route.
Every week, they send their fan club intimate behind-the-scenes voice notes. These aren’t polished productions or flashy announcements—just raw, unfiltered updates that make fans feel like they’re part of the journey.
But here’s the genius: it’s not just about the content, it’s about the ritual. Fans know when and where to find these moments. They’re not lost in an algorithm or buried in a feed—they’re hosted directly on Sumo Cyco’s store using Single.
The Results? Fans That Show Up and Stick Around
This approach delivers results that go far beyond likes and comments:
- Fans show up week after week, forming a genuine habit.
- The fan club feels like a close-knit community, not just a transaction.
- Sumo Cyco owns every interaction—no middlemen, no gatekeepers.
Fans don’t just “like” and move on. They engage. They connect. They come back because it feels real.
Why This Strategy Works
Two things make Sumo Cyco’s approach so effective:
- Ownership: By hosting their content directly, they control the fan experience. No algorithms, no interruptions—just a direct line to their biggest supporters.
- Consistency: They’ve built a habit. Showing up regularly turns casual followers into loyal fans.
This goes beyond just “owning your data.” Having your fans’ contact info means nothing if they don’t show up when it matters. True loyalty comes from giving fans a reason to return—not just for the merch, but for the connection.
How You Can Build Your Own Fan Habit
Ready to create something similar for your fans? Here’s how to get started:
- Pick your thing: Choose a format that feels natural for you—audio updates, video clips, or even written notes.
- Host it direct: Use Shopify with Single to make your store the hub where everything happens.
- Stay consistent: Whether it’s weekly, bi-weekly, or monthly, the key is to keep showing up.
The more consistent you are, the deeper the connections will grow—and so will your fans’ loyalty.
Feeling Inspired?
- Subscribe to our newsletter to get weekly tips for going direct to fan.
- Install Single in your Shopify store to get started on your own.
- Get in touch and let’s talk for help brainstorming ideas, website builds, and more.
