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Get tips, inspiration, and resources for going direct to fan on Shopify.

Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience
Music

Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

See how Smoke DZA and DJ Relly Rell dropped their new EP with a documentary you can rent right from their Shopify store. Check out their strategy to keep fans hooked and build deeper connectio...

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Donald Glover Drops Gilga Radio Direct-to-Fan on Shopify

Discover how artists like Donald Glover are releasing content on Shopify to build deeper fan connections. Learn strategies for your next release...

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The #1 Thing Music Fans Want from Their Favorite Artists

Every artist wants to know - what do fans really want? The answer is insider access. This post reveals how top artists are using exclusive experiences to convert social followers into loyal su...

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Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases

Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...

MusicThe Genius of Ye's Direct-to-Fan Playbook

The Genius of Ye's Direct-to-Fan Playbook

Looking to activate your fans like Ye does? Learn the specific strategies he uses on his Shopify store - from live events to limited-time offers - to build loyalty and turn supporters into buyers.

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Top Artists Use This Strategy to Build a Loyal Fanbase

The secret to nurturing loyal superfans without burnout? Exclusive content. Learn proven strategies top artists use to engage VIPs by repurposing their content creatively. Fan-first approaches to b...

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Why Artists Need to Go Direct to Fan (and How to Do It)

Ditch third-party platforms and start building a direct relationship with your fans. Learn why owning your audience is essential for long-term success in the music industry and how a direct-to-fan ...