Get tips, tools and strategies for going direct to fan on Shopify.

eric church church choir digital deed to nashville bar founders brick

Eric Church Future-Proofs Fandom with Solana-based Digital Deeds to His Nashville Bar

Ten-time GRAMMY nominee Eric Church gifted over 100,000 digital collectibles to loyal fans through Single's web3 plugin for Shopify, leveraging blockchain technology to strengthen direct co...

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How to Repurpose Content and Reengage Fans as an Artist

Learn 4 tactics to recycle your content and engage with superfans effectively. Don't let your hard work go to waste - repurpose and reconnect with your audience.

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The Power of Direct Fan Engagement

Don't miss out on major direct-to-fan opportunities by just posting content to social media. Find out how artists like Conan Gray and Daniel Donato are driving the change by debuting new content st...

MusicClose-up photo of the clear vinyl record included in Justice's Hyperdrama album fan pack bundle.

Fan Packs: How Top Artists Are Selling Music and Merch in 2024

Billboard reintroduces album and merch bundles as "Fan Packs," empowering artists to creatively reward loyal fans and boost sales. See how stars like Justice, Bethel, and Lil Dicky drive fan engage...

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Rethinking the Superfan Opportunity: It’s All About Relationship

Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.

MusicUsher Teams Up With Skims for Steamy Album Promo

Usher Teams Up With Skims for Steamy Album Promo

Learn how R&B icon Usher teams up with Kim Kardashians Skims for a creative album promo - offering exclusive early album access to drive pre-release sales.

Case StudiesAugust Burns Red's 20th Anniversary Live in Shopify

August Burns Red's 20th Anniversary Live in Shopify

August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...