Why Your Label Needs a Vinyl Club
Discover how to build fan loyalty with vinyl subscription clubs on Shopify. Learn why vinyl's resurgence is more than a trend and explore the benefits of creating a community around your music with...
Digital Ain't Dead: Why You Should Still Be Selling Downloads
Think digital sales are dead? Think again. Learn how to boost your revenue and chart positions with tips and tactics for selling digital music downloads.
A$AP Rocky Reveals "Don't Be Dumb" At Paris Fashion Week
Discover how A$AP Rocky announced "Don't Be Dumb" at Paris Fashion Week, turning a fashion show into an album launch. Learn 4 key strategies to make your next music release, even without a runway.
Luna Shadows Hosts "Bathwater" Album Listening Party on Shopify
Learn how Luna Shadows leaked her album early to superfans, driving sales, hype, and loyalty through a special livestream event - right from Shopify.
Inside Charli XCX's D2F Strategy for 'BRAT'
Inside Charli XCX's strategy for her 'BRAT' album rollout, including offering exclusive vinyl variants and unreleased tracks only available through her online store to reward superfans and drive sa...
Inside Maya Hawke's Music Video Release Strategy
Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.
What Bands Can Learn from Oceano's Album Promo Cycle
Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.