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Chappell Roan's Breakthrough: 3 Lessons for Every Artist

Discover 3 key lessons from Chappell Roan's breakthrough success: fan-driven momentum, D2C readiness, and the power of slow-burn strategies. Learn how deep fan connections can fuel your music career.

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How to Get Fans to Buy Your Music: 4 Proven Strategies for 2024

Discover how top artists are converting streams to sales and learn four actionable strategies to activate your fan base and increase direct music purchases.

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Why Your Label Needs a Vinyl Club

Discover how to build fan loyalty with vinyl subscription clubs on Shopify. Learn why vinyl's resurgence is more than a trend and explore the benefits of creating a community around your music with...

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Digital Ain't Dead: Why You Should Still Be Selling Downloads

Think digital sales are dead? Think again. Learn how to boost your revenue and chart positions with tips and tactics for selling digital music downloads.

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A$AP Rocky Reveals "Don't Be Dumb" At Paris Fashion Week

Discover how A$AP Rocky announced "Don't Be Dumb" at Paris Fashion Week, turning a fashion show into an album launch. Learn 4 key strategies to make your next music release, even without a runway.

MusicLuna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Luna Shadows Hosts "Bathwater" Album Listening Party on Shopify

Learn how Luna Shadows leaked her album early to superfans, driving sales, hype, and loyalty through a special livestream event - right from Shopify.

MusicInside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's D2F Strategy for 'BRAT'

Inside Charli XCX's strategy for her 'BRAT' album rollout, including offering exclusive vinyl variants and unreleased tracks only available through her online store to reward superfans and drive sa...