Music Tunes and Tactics: The Strategies Behind June's Music Releases June 30, 2023In the music scene, an artist's strategy for reaching fans can be as important as the tunes themselves. In June, musicians like Finger Eleven, Killer Mike, Drew Holcomb and The...
Music Making the Most of the Night Before Your Release June 5, 2023There's something incredibly electrifying about the night before a music release. It's a moment pulsating with anticipation, excitement, and a dash of nervous energy. You might think it's a bit...
Music Tunes and Tactics: The Strategies Behind May's Music Releases May 31, 2023Dropping new music isn't just about the songs; it's also about the strategy behind the release. This past month, we've seen top artists like Beyoncé, Kendrick Lamar, Kodak Black, Kesha, and...
Music Web3 Beyond the Hype: NFTs with Craig Dunn @ One Spark Entertainment May 18, 2023Beyond the Hype is an interview series exploring how artists, creators, and their teams are using NFTs to cut through the digital noise to co-create value with their community. Today, we're...
Music Spotlight Timing to a T: Music Marketing Lessons from Nickelback & Jelly Roll May 9, 2023When it comes to music marketing, timing is everything. Nickelback and Jelly Roll are proof of this. From discount albums on Cinco de Mayo to Mother’s Day bundles, these artists...
Case Studies Music Video Boosting Album Pre-Orders with a High Note: The Jelly Roll 4/20 Event May 2, 2023Jelly Roll, the American singer, rapper, and songwriter known for his collaborations with some of the biggest names in the industry, recently teamed up with Single, Manhead Merch, and MTheory...