Inside Maya Hawke's Music Video Release Strategy
Learn how artist Maya Hawke used her Shopify store to connect directly with fans, create exclusive content, and drive music and merch sales - a model any artist can replicate.
What Bands Can Learn from Oceano's Album Promo Cycle
Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.
How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View
Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.
Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience
See how Smoke DZA and DJ Relly Rell dropped their new EP with a documentary you can rent right from their Shopify store. Check out their strategy to keep fans hooked and build deeper connectio...
Donald Glover Drops Gilga Radio Direct-to-Fan on Shopify
Discover how artists like Donald Glover are releasing content on Shopify to build deeper fan connections. Learn strategies for your next release...
The #1 Thing Music Fans Want from Their Favorite Artists
Every artist wants to know - what do fans really want? The answer is insider access. This post reveals how top artists are using exclusive experiences to convert social followers into loyal su...
Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases
Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...