Why More Artists Are Going Direct-to-Superfans with Jon Mark
Ditch music streaming's middlemen and go direct-to-fan with Shopify. Learn how artists are monetizing superfans through exclusive merch, VIP experiences and more on their own branded online stores....
How to Nurture Superfans Beyond Viral Moments
We've all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here's how top artists are building long-lasting, direct fan connections.
Why Artists Should Embrace Livestreams on Their Release Day
Release days spark massive fan hype, but that buzz often fizzles with empty streams and social metrics. Learn how artists can harness release day energy with livestream launch parties that d...
Level Up Your Music Marketing by Engaging Every Fan Layer
Engaging every level of fandom is key for artists today. Learn tangible strategies to map, target, and convert casual listeners into diehard fans. With a layered approach across social, email, and ...
Insider Strategies Your Favorite Artists Use to Top the Charts
Discover how to get your music sales counted for Billboard chart rankings. Learn which sales channels matter, strategies to maximize reported sales, and tools to automate reporting.
The Shopify Merch Playbook: 4 Fan Activations That Drive Sales
For many artists and creators, selling merch feels like an easy win. Set up a Shopify store, upload some cool designs, and watch the orders roll in, right? Not quite. A merch store that foc...
Eric Church Future-Proofs Fandom with Solana-based Digital Deeds to His Nashville Bar
Ten-time GRAMMY nominee Eric Church gifted over 100,000 digital collectibles to loyal fans through Single's web3 plugin for Shopify, leveraging blockchain technology to strengthen direct co...