Blog

In the music scene, an artist's strategy for reaching fans can be as important as the tunes themselves. In June, musicians like Finger Eleven, Killer Mike, Drew Holcomb and The...

There's something incredibly electrifying about the night before a music release. It's a moment pulsating with anticipation, excitement, and a dash of nervous energy. You might think it's a bit...

Dropping new music isn't just about the songs; it's also about the strategy behind the release. This past month, we've seen top artists like Beyoncé, Kendrick Lamar, Kodak Black, Kesha, and...

Beyond the Hype is an interview series exploring how artists, creators, and their teams are using NFTs to cut through the digital noise to co-create value with their community.  Today, we're...

When it comes to music marketing, timing is everything. Nickelback and Jelly Roll are proof of this. From discount albums on Cinco de Mayo to Mother’s Day bundles, these artists...

Jelly Roll, the American singer, rapper, and songwriter known for his collaborations with some of the biggest names in the industry, recently teamed up with Single, Manhead Merch, and MTheory...