Delivering a Deeper Fan Experience Beyond the Music
When hip-hop heavyweights Smoke DZA and DJ Relly Rell dropped their new collaborative EP "You're All Welcome" last week, you already know fans were hyped. The 7-track project, fully produced by Relly Rell, featured some serious vocal talent from DRAM, Westside Gunn, and Stove God Cooks.
Announcing a Pre-Order for an Exclusive Documentary Visual Memoir
But Smoke and Relly didn't stop at just giving us the EP digitally. These guys know how to keep fans excited. They also announced a pre-order for something extra special - a documentary visual memoir you can rent for 7 days, powered by Single.
Why This Approach Stands Out
Offering the documentary is a game-changer because it:
- Has something for every fan - whether you just want the tunes or that exclusive behind-the-scenes access
- Lets their biggest supporters feel part of the journey. It makes the music way more personal.
- Keeps hype high even after release day. Pre-ordering the doc keeps Smoke DZA and Relly Rell on your mind.
Applying This Approach to Your Own Releases
Artists aiming to recreate this kind of experience for their own releases can learn a lot here. Some key takeaways include:
- Give fans options: Release your music across formats, but also offer exclusive supplementary content. Videos, visual albums, docu-series, you name it.
- Invite fans into your world: Give an intimate, backstage look at your process. Make them feel like they're right there in the lab with you.
- Build anticipation: Tease exclusive content through pre-orders to keep people hyped.
- Use your direct-to-fan channels: Sell these experiences right from your artist store to earn more and gain access to valuable fan data.
Feeling Inspired?
- Subscribe to our newsletter to get weekly tips for going direct to fan.
- Install Single in your Shopify store to get started on your own.
- Get in touch and let’s talk for help brainstorming ideas, website builds, and more.
