One Artist's Simple Strategy Led to a 3X Sales Increase
See how BoyWithUke increased his album sales by 3X with exclusive music and a Shopify livestream. A simple strategy that built stronger, direct fan connections.
How to Make Your Release Cycle Never End
Learn how DOOM, Autolux, and U2 turned anniversary releases into new fan experiences. Three real examples of how to extend your release cycle, from interactive content to vault material and pricing...
Silverstein Turned an Instagram Post into Store Traffic - Here's How
Why Moving Fans from Social to Your Own Platform Changes Everything Silverstein did something different with their latest release. Instead of the usual Instagram post, they turned their album drop...
Why Artists Are Skipping Spotify to Release Music Early to Fans
Bryce Savoy skips Spotify to give fans early album access. Learn how this indie artist builds real connections and makes money without relying on streaming platforms.
The Power of Personal Touches: How Artists Are Winning Fan Hearts
Discover how artists like Coldplay and Charli XCX are using personal touches to deepen fan connections. Learn practical strategies to engage your own fanbase through intimate experiences and behind...
Why Fan Engagement Should Be Part of Your Release Plan
Explore why fan engagement is crucial for your album release plan. Discover strategies that top artists use to connect with fans and drive success in their music marketing efforts.
Variants Are Hot, but Access Is the Real Key to Driving Music Sales
How exclusive content and access are driving fan sales in the midst of a variant boom The music industry has been leaning hard on album variants lately. According to Luminate Data's 2024 midyear...