Celebrating 2 Decades of Metal with a Momentous Show
Heavy metal titans August Burns Red recently celebrated their 20th anniversary as a band with a special concert at the renowned Stage AE in Pittsburgh, PA.
To make this milestone event accessible to fans worldwide, they decided to livestream the show directly within their Shopify store using Single’s pay-per-view platform.
Capturing a Major Milestone for Global Fans
Given their 20 year milestone, August Burns Red wanted to capture audio and multi-cam video of the celebratory Stage AE concert. While third-party streaming was an option, hosting in their own Shopify store allowed complete ownership of the viewing experience.
Selling virtual tickets themselves also provided valuable sales and fan data not available through pay-per-view platforms like Vimeo or YouTube. To integrate a polished live stream into their merch store, they needed an all-in-one broadcasting and monetization solution.
A Built-In Streaming Platform for Total Ownership
The band utilized Single's live video streaming and pay-per-view platform to broadcast and sell their anniversary show directly in their Shopify store.
Single provided the paywall functionality to sell single tickets and VIP bundles granting access to the stream. Bundles included an exclusive t-shirt, laminate, signed poster and more—offering fans a souvenir of the special occasion.
Strengthened Fan Connections & Data Ownership
The built-in live chat feature enabled real-time connection between the band and fans while watching together. August Burns Red was also able to schedule the video for on-demand viewing after the live broadcast, maximizing accessibility.
With Single powering the back end, August Burns Red could focus on delivering an interactive, high-fidelity concert experience tailored specifically for their Shopify superfans.
The Results - Deepened Fan Connections & Data Ownership
Hosting in their Shopify store allowed August Burns Red to:
- Completely own the end-to-end fan experience
- Generate sales around this special event
- Offer exclusive merch bundles tied to virtual tickets
- Bring fans together over live interactive chat
"We wanted to make our 20 year show accessible for fans everywhere. Single made it easy to host the stream in our Shopify store so we could totally own the experience. The bundles and chat feature brought our community together, even from afar, for this special moment."
August Burns Red leveraged Single’s streaming platform to celebrate their 20th anniversary with fans across the globe. Hosting in their Shopify store allowed total control of the end-to-end viewing experience while offering interactive features and exclusive merch. Most importantly, the band could provide VIP access to this special show - strengthening connections with their biggest supporters.
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