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Get tips, inspiration, and resources for going direct to fan on Shopify.

4 Content Playbooks to Drive Superfans to Your Own Artist Platform
Music

4 Content Playbooks to Drive Superfans to Your Own Artist Platform

Stop relying solely on social media! Leverage these 4 strategic content plays to drive your most engaged superfans into your owned artist ecosystem and deepen relationships.

Case StudiesStraight No Chaser: Sleighin' It Tour in Dayton November 28

Straight No Chaser Streams Sleighin' It Tour Live in Shopify

Straight No Chaser streamed their famous Sleighin’ It Tour live in their Shopify store for fans worldwide using Single’s seamless livestreaming integration.

Case StudiesHow Sara Evans' Fan Club Powers Super Fan Experiences

How Sara Evans' Fan Club Powers Super Fan Experiences

After more than 20 years of releasing music, Sara has a dedicated fan base, which presented a great opportunity - the chance to create something special for them. Her goal: deliver unique, exclusi...

AnnouncementsReel Talk: How Shopify Stores Used Video in November

Reel Talk: How Shopify Stores Used Video in November

This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify with the help ...

Case StudiesFantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party

Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party

Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own s...

Case StudiesHow Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1"

How Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1"

When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditiona...

Case StudiesHigh Button Sports Unveils "The Vault" for On-Demand Live Hockey

High Button Sports Unveils "The Vault" for On-Demand Live Hockey

High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform...