Reel Talk: How Shopify Stores Used Video in September

Reel Talk: How Shopify Stores Used Video in September

September 2023 saw artists harnessing the power of video on Shopify to create interactive fan experiences. Dive into the highlights from the month:    


Victory's Rooftop Showcase with Roc Nation

What Happened: The eve before Victory's scheduled show, Roc Nation made a spontaneous decision to broadcast this intimate rooftop event to Victory's global fanbase via Shopify.

Key Takeaways:

  • Demonstrated the feasibility of hosting and broadcasting a live event with minimal prep time.
  • The use of Single for Shopify enabled a seamless live stream experience, even from a mobile device.
  • Expanded the event's reach far beyond the attendees, giving fans worldwide a slice of the experience.


Kings Kaleidoscope & IJM’s Collaborative Tour

What Happened: Kings Kaleidoscope partnered with the International Justice Mission (IJM) to incorporate a shared cause—combating human trafficking—into their concert experience.

Key Takeaways:

  • Successfully transitioned to Single’s platform for a smoother video experience.
  • Enhanced fan engagement, converting concert excitement into actionable support for a cause.
  • Demonstrated how artists can amplify and advocate for causes they're passionate about through their music and reach.


Home Free’s Digital Transition from YouTube to Shopify

What Happened: At their O2 Forum Kentish Town performance in London, Home Free ended their YouTube stream after a few songs, directing viewers to continue watching on their Shopify storefront.

Key Takeaways:

  • Successfully converted a YouTube-based audience to their personal ecosystem, paving the way for direct engagement in the future.
  • Balanced offering free content with premium experiences, directing traffic seamlessly from YouTube to their Shopify store.
  • Demonstrated a boost in sales, underlining the benefits of hosting content on a platform where fans can instantly make purchases.


Looking Ahead

The power of video continues to redefine how artists connect with their fans on Shopify. As the lines between content and e-commerce blur, we anticipate even more ingenious, fan-centric experiences in the coming months.


Feeling Inspired?

Get started on your own:

Install Single in your Shopify store.


New to live streaming?

Read our guide for everything you need to get started with streaming live from your Shopify store here.


Thinking big?

Want to start your own Fan Club or do a Live Shopping Stream? Our professional services team frequently partners with clients to help brainstorm ideas, build websites and more.

Get in touch and let’s talk!