Reel Talk: How Shopify Stores Used Video in September

September 2023 saw artists harnessing the power of video on Shopify to create interactive fan experiences. Dive into the highlights from the month:    

   

Victory's Rooftop Showcase with Roc Nation

What Happened: The eve before Victory's scheduled show, Roc Nation made a spontaneous decision to broadcast this intimate rooftop event to Victory's global fanbase via Shopify.

Key Takeaways:

• Demonstrated the feasibility of hosting and broadcasting a live event with minimal prep time.
• The use of Single for Shopify enabled a seamless live stream experience, even from a mobile device.
• Expanded the event's reach far beyond the attendees, giving fans worldwide a slice of the experience.

   

Kings Kaleidoscope & IJM’s Collaborative Tour

What Happened: Kings Kaleidoscope partnered with the International Justice Mission (IJM) to incorporate a shared cause—combating human trafficking—into their concert experience.

Key Takeaways:

• Successfully transitioned to Single’s platform for a smoother video experience.
• Enhanced fan engagement, converting concert excitement into actionable support for a cause.
• Demonstrated how artists can amplify and advocate for causes they're passionate about through their music and reach.

      

Home Free’s Digital Transition from YouTube to Shopify

What Happened: At their O2 Forum Kentish Town performance in London, Home Free ended their YouTube stream after a few songs, directing viewers to continue watching on their Shopify storefront.

Key Takeaways:

• Successfully converted a YouTube-based audience to their personal ecosystem, paving the way for direct engagement in the future.
• Balanced offering free content with premium experiences, directing traffic seamlessly from YouTube to their Shopify store.
• Demonstrated a boost in sales, underlining the benefits of hosting content on a platform where fans can instantly make purchases.

   

Looking Ahead

The power of video continues to redefine how artists connect with their fans on Shopify. As the lines between content and e-commerce blur, we anticipate even more ingenious, fan-centric experiences in the coming months.