Get tips, tools and strategies for going direct to fan on Shopify.

Shopify Merch Playbook - Fan Activations That Drive Sales

The Shopify Merch Playbook: 4 Fan Activations That Drive Sales

For many artists and creators, selling merch feels like an easy win. Set up a Shopify store, upload some cool designs, and watch the orders roll in, right? Not quite. A merch store that foc...

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Eric Church Future-Proofs Fandom with Solana-based Digital Deeds to His Nashville Bar

Ten-time GRAMMY nominee Eric Church gifted over 100,000 digital collectibles to loyal fans through Single's web3 plugin for Shopify, leveraging blockchain technology to strengthen direct co...

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How to Repurpose Content and Reengage Fans as an Artist

Learn 4 tactics to recycle your content and engage with superfans effectively. Don't let your hard work go to waste - repurpose and reconnect with your audience.

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The Power of Direct Fan Engagement

Don't miss out on major direct-to-fan opportunities by just posting content to social media. Find out how artists like Conan Gray and Daniel Donato are driving the change by debuting new content st...

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Fan Packs: How Top Artists Are Selling Music and Merch in 2024

Billboard reintroduces album and merch bundles as "Fan Packs," empowering artists to creatively reward loyal fans and boost sales. See how stars like Justice, Bethel, and Lil Dicky drive fan engage...

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Rethinking the Superfan Opportunity: It’s All About Relationship

Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.

MembershipsThe Art of Cultivating True Superfans with Griffin Schwab

The Art of Cultivating True Superfans with Griffin Schwab

With intense pressure on artists to chase streams and sales, Futurebirds took a different approach: cultivating true superfans by making fan love the focus. We spoke with Red Light's Griffin Schwa...