Get tips, inspiration, and resources for going direct to fan on Shopify.

What Bands Can Learn from Oceano's Album Promo Cycle

What Bands Can Learn from Oceano's Album Promo Cycle

Learn how metal band Oceano extended their album lifecycle into the ramp up to new music. Tips for creating exclusive virtual live show experiences and merch bundles.

MusicLate, Late At Night, The Rick Springfield Story – A Pop-Rock Play

How Rick Springfield Brought "Late, Late At Night" to the World with Pay-Per-View

Learn how 80s icon Rick Springfield brought his autobiographical pop-rock play "Late, Late At Night" to a global audience through a Shopify-powered pay-per-view live stream event.

MusicSmoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

Smoke DZA & DJ Relly Rell Team Up For A Joint EP & Doc Experience

See how Smoke DZA and DJ Relly Rell dropped their new EP with a documentary you can rent right from their Shopify store. Check out their strategy to keep fans hooked and build deeper connectio...

Case Studieswhite lies single memberships fan club on shopify

Single Memberships Help White Lies 4X Their Fan Club

When White Lies rebuilt their outdated fan club on Shopify using Single Memberships, memberships grew 4X. This case study provides a blueprint for bands to refresh their fan experience and monetize...

MusicDonald Glover Gilga Radio Shopify

Donald Glover Drops Gilga Radio Direct-to-Fan on Shopify

Discover how artists like Donald Glover are releasing content on Shopify to build deeper fan connections. Learn strategies for your next release...

Musicdonald glover and fans

The #1 Thing Music Fans Want from Their Favorite Artists

Every artist wants to know - what do fans really want? The answer is insider access. This post reveals how top artists are using exclusive experiences to convert social followers into loyal su...

Musicdua lipa radical optimism d2f fan strategy

Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases

Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...