Fan Packs: How Top Artists Are Selling Music and Merch in 2024
Billboard reintroduces album and merch bundles as "Fan Packs," empowering artists to creatively reward loyal fans and boost sales. See how stars like Justice, Bethel, and Lil Dicky drive fan engage...
Rethinking the Superfan Opportunity: Itβs All About Relationship
Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.
The Art of Cultivating True Superfans with Griffin Schwab
With intense pressure on artists to chase streams and sales, Futurebirds took a different approach: cultivating true superfans by making fan love the focus. We spoke with Red Light's Griffin Schwa...
Usher Teams Up With Skims for Steamy Album Promo
Learn how R&B icon Usher teams up with Kim Kardashians Skims for a creative album promo - offering exclusive early album access to drive pre-release sales.
August Burns Red's 20th Anniversary Live in Shopify
August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...
Building a Loyal Fanbase: Beyond Discount Codes
Hooking new email subscribers with discount codes is common but has major drawbacks. To build real fan relationships, shift to a connection and community-driven model.
When Social Media Isn't Enough: Building Real Fan Connections
Lessons from relaunching Sara Evans' fan club on how to cultivate lifelong superfans by offering exclusive access, content, and experiences.