And other official artist holiday sweaters
The holiday season is a great chance to experiment with new and out of the box merch offerings. Thanks to recent improvements in print-on-demand, artists can design merch and put it for sale in their shop without printing inventory. This way, they’re free to experiment with different designs and stick with what sells.
Finally, independent artists have access to the same direct-to-fan tools as those signed to major labels. Take a look at what some of our favorite musicians are creating this holiday season - and start thinking about merch strategies that might work for you.