FUGA Partners with Single to Bring DTC Sales to Artists and Labels
What's New
FUGA, the Downtown-owned B2B distributor, has partnered with Single, the direct-to-consumer (D2C) app for artists and labels. The integration lets FUGA clients deliver music straight to their Shopify storefronts, where they also sell merchandise, bridging distribution and direct sales in a single workflow. FUGA is the first music distributor to partner with Single.
Why It Matters
Traditionally, artist and label teams have managed D2C sales, streaming and digital distribution through separate platforms, which creates friction and missed opportunities. With this integration, a release can go live on streaming platforms while also powering fan engagement through listening parties, early merch drops and exclusive communities, all on Shopify through Single. And because D2C music sales from artist- and label-owned storefronts are reported to the charts, distribution becomes both a launchpad and a long-term revenue engine.
Our partnership with FUGA isn’t just about sales – it’s about transforming distribution into a direct fan connection. No other platform gives artists and labels this level of control, turning every release into an opportunity to engage fans, capture first-party data, and drive direct revenue. Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.
For FUGA, it's the first step into direct-to-consumer e-commerce, a feature clients have been asking for, and it answers a growing demand for streamlined, high-impact revenue solutions. As FUGA's President, Christiaan Kröner, put it:
“Artists today need full-scale business solutions. The music industry is becoming more complex, with evolving revenue streams and growing demands for direct fan relationships. We understand these challenges and always try to remain ahead of the curve in addressing them. By integrating Single’s powerful direct-to-fan app into our platform, we’re providing artists with the tools they need to monetize content, engage fans, and optimize revenue—everything they need, all in one place.”
How to Get Started
Install Single in your Shopify store to get started. If you're a FUGA client and would like ideas for launching yours, or help getting started, contact us.
Originally published by Downtown Music on June 5, 2025.
