Choosing Between Annual and Monthly Renewals

Starting a membership program is an exciting journey that can lead to a thriving community and a steady revenue stream.

One critical decision you'll need to make is how often your member subscription will renew. With Single, you can choose to renew every month, 3 months, 6 months, or year.

For Fan Clubs, we usually suggest monthly or annual renewals.

   

Annual vs. Monthly Renewals: Which is Right for You?

Renewal frequency should be based on the perks you’re offering. 

Choose annual if your program centers mostly around static perks:

• Tour pre-sales
• Product discounts 
• Fan Forum access
• Static video library
• Occasional livestreams

This is most common for established music acts. For example, Nickelback has a Fan Club for $33.00 for the year, which offers more static perks like tour pre-sales and exclusive products.

Other artists using annual programs for a set fee include Lainey Wilson, Rod Stewart, and Dustin Lynch. 

Choose monthly if your program centers mostly around content creation:

• Monthly Live Streams
• Early or ad-free access to weekly or monthly videos
• Recurring written content (newsletter or blog)
• Frequent live streams 

You see these kinds of memberships most often through platforms like Patreon, YouTube, or Substack. While those are great platforms, the benefit of doing a monthly membership using Shopify is how core e-commerce is to the experience.

You can release recurring content, but always with a partial focus on selling products – directly through a website where you have full control over fan data and your branding. 

   

In Summary

The decision is yours, but we recommend:

• Annual memberships if you're offering more static perks 
• Monthly memberships if you're focused on recurring content creation 

 

Keep learning...

How to structure and price your member tiers.