Getting the Word Out: Tips for Crafting Your Membership Launch Announcement

If you're ramping up for your membership's big debut and trying to figure out how to make the announcement, this guide is just what you need. Let's get to it!

  

STEP 1: NAIL THAT FIRST IMPRESSION

Think of your announcement as your membership plan's premiere. Use attention-grabbing graphics, maybe a sneak peek of an exclusive podcast episode or a still from a members-only video. Highlight the parts of your plan that your audience will find interesting. This is your chance to make them want to learn more about your membership.

 

STEP 2: SHOUT OUT THE GOODIES

Highlight the special perks that come with your membership. Whether it's a private Q&A, early access to new content, or unique merchandise. Show your audience what they'd be missing out on if they're not members. Make it crystal clear that being in your club is worth it.

 

STEP 3: TELL YOUR STORY

People appreciate authenticity. Share why you started your membership. Letting your audience in on your journey and motivation helps to create a real connection.

 

STEP 4: INSPIRE ACTION

Encourage your audience with a call to action that motivates. Prompt them to be a part of your journey by subscribing. Use simple phrases like "Join Us" or "Become a Member Now" to get them moving.

 

STEP 5: CREATE URGENCY

If your membership is limited or there's a special early-bird offer, make sure your audience knows it. By saying, "First 50 members get exclusive merch," you can get them to act quickly.

 

STEP 6: TEASE MEMBERS-ONLY PERKS

If there's more up your sleeve - such as special guests for members-only livestreams or behind-the-scenes content - let your audience in on it. This sneak peek can amplify your membership's appeal and attract a wider base of potential subscribers.

 

STEP 7: MAKE SIGNING UP EASY

Make it easy for fans to become paid members. Place a clear link to your sign-up page where your audience frequently hangs out - Instagram bio, YouTube channel description, and social media posts. This one-click access can significantly streamline the subscription process.

 

STEP 8: DRAW INSPIRATION FROM OTHER CREATORS

For inspiration, check out Nickelback, the rock band who launched a membership in the run up to their 2023 tour. They really know their fans, offering things they love like pre-sale tickets and merch before their tour - all perks of their club membership. They stirred up their fans' excitement in their announcement messages with teases like "We've got a cool surprise for you this week... NB club members get first look 👀." This got their fans on edge, eager for more.

 

Their approach? A mix of building anticipation, exclusive offers, and strategic promotion to reel in fans. Use their play, but make it yours. It's about learning from what works, then launching your membership with flair.