How to Reach Fan Inboxes Directly with Posts using Single Memberships for Shopify
As an artist today, you're probably all too familiar with the struggle of reaching your fans. Remember when social media was the golden ticket? Those days are fading fast. Organic reach is shrinking, "best practices" change every other week, and getting your followers to actually see your posts has become a real challenge.
James Blake recently summed up what a lot of artists are feeling:
3,000 views from 700,000 followers? That’s not just disappointing—it’s a wake-up call.
But don’t throw in the towel just yet. Blake also pointed out a solution: “The humble mailing list is your way out.” He’s onto something, but let’s be real—building an email list and using it effectively are two very different things. Traditional email marketing can feel overwhelming, and the last thing you need is another complex tool to learn.
What you need is a simple, direct way to connect with your fans.
Introducing Posts
Meet Posts, the latest feature in our Fan Communities Beta. It’s designed to help artists like you build and nurture fan relationships. With Posts, you get the ease of social media combined with the directness of email, letting you:
- Reach your fans without relying on social platforms
- Share updates, merch drops, and exclusive content directly to fan inboxes
- Manage your community right from your Shopify store with the Single app
What Can You Do with Posts?
With Posts, you can connect directly with your fans—no algorithms, no middlemen. Think of it like social media, but instead of hoping your fans see your updates in your community, they’ll also get them right in their inboxes. Whether you’re announcing a tour, sharing exclusive content, or dropping merch, it’s all on your terms.
You’re in control of who gets your content. Maybe your paid members get exclusive perks, or your free subscribers receive general updates. Either way, you decide.
Wondering how it all works? Check out this quick 4-minute video for everything you need to get started with Posts:
Get Started with Posts
We’re excited to roll out Posts as part of our Fan Communities Beta. Want to try it out? Here’s how to get started:
- Sign up here to activate the feature in your store.
- Set up a Fan Community—it can be free or paid—or import your existing fan contacts.
- Use Posts to share updates directly to your fans' inboxes.
No complex systems. No algorithms. Just you, connecting directly with your fans.
