At one point or another, you’ve likely seen an artist drop merch wild enough to stop you in your tracks, and make you think, “They’re selling that!?” Before you know it, that wild merchandise reels you in, and now you're browsing through the rest of their store, checking out vinyl, t-shirts and more. Unique merch can serve as a way to build your brand and get more eyes on your shop, even when your target items might be considered more “normal.”
Take Migos and their pants promoting their album Culture III, for example.
Chances are the average Migos fan isn’t interested in paying $1200 for a pair of jeans branded with a “Culture III” crotch, but hey, the item no doubt got people talking, which in turn increased their store traffic.
Kacey Musgraves Tarot Cards
Although Kacey Musgraves’ merch may not be quite as outlandish, it still is unique to her and fits her branding and image. Rainbow patterned tarot cards are definitely not something that you would find in the average musicians webstore!
The Blanket With Sleeves
Now let's take a trip back in time to 2010 and the reign of the Snuggie. Specifically, the Weezer Snuggie.
At the time, Snuggie’s were all the rage and a cultural phenomenon. Weezer took this as an opportunity to promote themselves, and even went as far as creating their own commercial.
Obviously, you don’t have to sell expensive jeans with your album title stitched across to put this strategy into place — but you don’t have to limit yourself to just t-shirts and stickers, either. Creative merch can be an opportunity to build your image and get fans talking!