How the duo turned first-access into steady fan club growth
When Bob Moses launched their fan club this summer, they skipped the complicated playbooks and focused on one thing: putting their biggest fans first. Three months in, The Bob Mob is showing how powerful that simple choice can be.
How It Started (And How It's Going)
In July, Bob Moses rolled out The Bob Mob, a free fan club built into their Shopify store using Single. The setup was straightforward: early access, direct artist connection, and a space away from social media algorithms.
While most fan clubs peak at launch and slowly fade, The Bob Mob is gaining momentum. Check out what members got just this past week:
- First listen to a new single
- Live Q&A about the track and upcoming album
- Private invites to an NYC listening event
Why It's Working
The Bob Mob serves as the first stop for everything Bob Moses does. New music, show announcements, special moments - members get it all first.
This approach creates natural wins:
- Members stay engaged (everything is early access)
- Growth stays steady (regular drops feel valuable)
- New fans join consistently (everyone wants to be first)
