Host exclusive live stream events to reveal tour dates, content, or news - fans sign up to get access. Perfect for building buzz while growing your mailing list.
Works Best If You Have:
- Tour dates to announce
- News or special content to share
- Shopify store (or ready to start one)
How It Works
- Install Single from Shopify app store
- Schedule announcement stream - make it live or prerecorded
- Gate access with email signup
- Build anticipation on social
Stream Suggestions:
- Gate content with email
- Engage fans with live chat
- Enable playback for wider reach
Real Example: Donald Glover
After teasing new tracks on Instagram Live, Glover moved viewers to his store where email signup unlocked the full Gilga Radio stream. He ended with a surprise tour announcement - turning content interest into valuable email captures for tour marketing.
Strategic Benefits:
- Grows mailing list
- Rewards early fans
- Captures fan data
- Drives store traffic
