Host an exclusive first look in your store where fans chat live, shop while watching, and join your email list to attend - all in one event.
Works Best If You Have:
- New music video ready
- Merch to feature
- Active social following
- Shopify store (or willingness to set one up)
How It Works:
- Install Single from Shopify app store
- Upload video as a prerecorded livestream event
- Add featured stream products (like your album or merch)
- Schedule event and promote across socials
Suggestions For Your Stream:
- Engage with fans in the chat
- Make it a true first look
- Offer free entry with email signup
- Feature and call out new merch during the stream
- Offer "premiere-only" deals
Real Example: Daniel Donato
For his "Hi-Country" video premiere, he hosted the event directly through his merch store. Instead of just dropping it on YouTube, he created an exclusive experience where fans could watch together, chat live, and easily pre-order his upcoming album - turning viewers into customers while keeping them in his store ecosystem.
Strategic Benefits:
- Builds email list
- Creates FOMO
- Drives store traffic
- Makes buying natural
