Got new music coming? Host a pre-release party in your store, share the stories behind your songs, and connect with fans while driving those early sales.
Works Best If You Have:
- Fresh tracks ready to go
- Pre-order products setup
- Shopify store (or willingness to set one up)
How It Works:
- Get Single on your Shopify store
- Lock in your listening party date
- Set up your livestream
- Promote the stream link to fans
Livestream Suggestions:
- Aim for 1-7 days pre-release
- Enable chat to capture fan emails
- Feature products in-stream to drive sales
Real Example: Luna Shadows
Hosted a "Bathwater" listening party the day before release, featuring the full album and fan Q&A. Offered two limited vinyl editions - 100 signed white copies and red variants with tarot cards. Both sold out fast while building her direct audience.
Strategic Benefits:
- Builds major pre-release buzz
- Converts hype into sales
- Grows your fan list
- Creates real connections
