Album Anniversaries

Turn Tour Footage Into Merch Bundle Revenue

Turn Tour Footage Into Merch Bundle Revenue

Got post-tour footage? Turn it into rentals bundled with merch and sell through your Shopify store. Easy revenue from content you already have.

 

Works Best If You Have:

  • Recorded tour/show footage
  • Merch inventory to bundle
  • Fan demand for show recordings
  • Shopify store (or willingness to set one up)

 

How It Works:

  • Install Single from the Shopify app store
  • Upload your content as a rental video
  • Create merch bundles
  • Fans purchase and stream from your store 

 

Common Bundle Options:

Use these tiers as a starting point - adjust based on your merch margins:

  • Just the show ($15)
  • Show + merch ($50)
  • Show + VIP pack ($75)

 

Real Example: Oceano

Oceano bundled their show footage with exclusive merch drops, turning archived content into multiple revenue streams. Each bundle tier captured different fan segments - from digital-only viewers to superfans wanting limited merch.

Oceano Concert Rental

 

Strategic Benefits:

  • Captures missed tour audiences
  • Monetizes existing content
  • Drives merch sales
  • Extends touring income