Boost your label's sales with a simple vinyl subscription
The holiday season is just around the corner, and you know what that means: it's gift-giving time. But forget about socks and gift cards. This year, why not offer music lovers something they'll truly cherish? Enter the vinyl subscription service.
Why Vinyl Subscriptions?
Vinyl isn’t just back—it’s bigger than ever. And launching a vinyl subscription is your chance to tap into that on Shopify. Here’s why Single makes it easy:
1. Simple to Set Up
Don't let the idea of a subscription service intimidate you. With Single, you can have your vinyl club up and running in no time. And the best part? You can start with what you already have. Single plugs right into your store, syncs with your own inventory and site branding - so all you need to do is come up with the offer.
2. Use Existing Inventory
No need to invest in new stock or take risks on untested releases. Your current catalog is the perfect foundation for a subscription offer. Consider surprise or mystery vinyl subscriptions to move old inventory and delight your customers. This approach not only keeps things exciting for subscribers but also helps you manage your stock more effectively.
3. Control Your Orders with Member Caps
Worried about overcommitting? Set limits on your subscriptions to match your inventory. This way, you can:
- Manage your stock efficiently
- Limit subscriptions to available records
- Know exactly how much to order for future months
This level of control ensures you can deliver on your promises without overextending your resources.
Why Now Is the Perfect Time
The holidays are a golden opportunity for vinyl subscriptions. Fans are looking for unique gifts, and vinyl clubs offer exactly that. Labels using this approach are seeing 2x fan engagement and sales. Whether it’s a gift for someone else or a treat-yourself moment, vinyl subscriptions are the ultimate holiday win.
Build More Than Just Sales
Single Memberships let you go beyond selling records. You can build a full-on fan community right from your Shopify store. Give subscribers early access to new releases, exclusive content, members-only merch, behind-the-scenes updates, and even virtual listening parties. It's a surefire way to deepen connections with your fans and keep them engaged all year long.
How to Get Started:
- Check Your Inventory: Look at what you’ve got and decide how many subscribers you can handle.
- Create Your Offer: Design surprise or genre-specific packages, then set pricing and frequency.
- Set It Up with Single: Install Single on Shopify, sync your inventory, and configure your subscriptions.
- Spread the Word: Promote through email and social media, and consider early-bird discounts to drive sign-ups.
Free Black Friday Strategy Session
To help you kick things off, we’re offering free Black Friday strategy sessions. We’ll walk you through setting up a vinyl club and getting everything ready for the holiday rush. Book your session here.
Ready to Spin This Idea Into Reality?
- Subscribe to our newsletter to get weekly tips for going direct to fan.
- Install Single in your Shopify store to get started on your own.
- Get in touch and let’s talk for help brainstorming ideas, website builds, and more.
