Case Studies

Artist Spotlight: Isaiah Rashad

Artist Spotlight: Isaiah Rashad

We love seeing artists keep up (and stay ahead!) of current trends. Props to Isaiah Rashad for being creative and strategic with “The House Is Burning” release.

- $4.23 pricepoint is a shoutout to his hometown area code (we see you Chattanooga!)

- Added a version that includes a digital signature on the album cover, and fans are loving it (more on that idea here)

- That version is sold exclusively through the Top Dawg Entertainment store, frontrunners in the independent hip hop space. Doing this will keep more revenue per sale in house and generate better sales data for the team (be still our D2C hearts...)

Oh, and it helps that the album is a banger. Get your hands on it now!