Your Guide to Going Live
So, you've built your membership community. Awesome work! But now you're faced with the exciting (and maybe a little nerve-wracking) task of actually launching it. Don't sweat it - we've got your back. Let's break it down:
1. Pick Your Launch Date
First things first: when do you want to go live?
Choosing the right launch date is crucial. You want enough time to prepare, but not so much that you lose momentum. We typically recommend 1-2 weeks of preparation time. Here's what to consider:
- Your audience's schedule: When are your fans most likely to be online and engaged?
- Upcoming events or holidays: Is there a relevant event you can tie your launch to?
- Your availability: Make sure you're free to fully engage during the launch period.
2. Spruce Up Your Membership Page
Alright, you've set up your membership in your store - now it's time to make sure those who land on the page will want to join.
Your membership page is the gateway to your community. It's often the first thing potential members will see, so it needs to make a strong impression.
Quick checklist:
- Choose an engaging cover photo that represents your brand
- Write a description that clearly shows the value of joining
- Make sure the page is easy to find (add it to menus, footers, etc.)
Your page should make people feel like they're getting access to something special - because they are! And don't be shy about promoting it. Share that link everywhere - your merch store, your Instagram bio, your YouTube descriptions. You want your fans finding this community no matter where they're hanging out online.
3. Craft Your Announcement
Now for the exciting part - telling your fans! Think about where your fans hang out. Is it...
- Instagram?
- Twitter?
- Your email list?
Focus on these platforms for your announcement - with more tips for converting your followers into actual members here.
Consider offering something special for early sign-ups. It could be a discount, exclusive content, or a special event. People love feeling like they're getting in on something early.
4. Create Your First Post
5. Prepare for Questions
6. Plan for Launch Day and Beyond
Launching your community is exciting, but it's just the beginning. Here's how to nail your launch and keep the momentum going:
When launch day arrives, run through this quick checklist:
- Do a final systems check
- Publish your welcome content
- Send out your announcement emails and social media posts
- Activate any sign-up incentives or special offers
- Be ready to greet and engage with your first members
To keep the momentum going after that initial buzz, have a plan for your first week (and beyond). Remember, it's okay to start small and grow. Focus on providing value and building real connections with your fans. They're going to love having special access to you and your community.
Feeling Inspired?
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- Get in touch and let’s talk for help brainstorming ideas, website builds, and more.
