Album release day is a big one for any artist. You’ve worked hard on your songs and you can’t wait for your fans to hear them — with our new pre-release tracks feature, it’s now easier than ever to reward them for their pre-order and hype your release!
This feature allows you to create Pre-Release/Instant Grat tracks (in lieu of a full digital album release) and attach those tracks to physical albums, offering more flexibility with physical reporting.
We talked back in January about being intentional and creative with your 2021 releases, and pre-release tracks can (and should!) be an important part of your strategy. Whether you choose to use the function to highlight a single from the upcoming album, or provide bonus “thank you” content specific to those who preorder, you’re now able to fulfill your fans need for instant gratification while also making sure they’re supporting you when the time comes for the full release. Check out more detailed information in our support article here.
Want to turns things up even more? Push Pre-Saves and more by attaching a Boostlink Campaign to your physical album pre-order! BoostLink campaigns are a marketing tool to drive follows, subscribes and pre-saves by attaching them to products in your shop. When a fan completes a purchase, they’re immediately delivered your customizable set of smart links.
Interested in using your Shopify store to power your next digital release? Check out more info here.