TikTok and Shopify have officially teamed up! As a result of this partnership, Shopify merchants will be able to create TikTok marketing campaigns within their Shopify dashboard - all while utilizing TikTok's For Business Ads Manager tools to create in-feed video ads for specific products (and use a one-click pixel to track consumer information).
This integration is great news for artists who are looking to promote merchandise in a forum other than their websites and other social platforms all while reaching new audiences.
Here's just a couple of examples of how this new tool could be leveraged:
An artist that is releasing a new record with accompanying merchandise could promote an album bundle with audio from the latest single behind the video ad
Merchandisers, labels, or artists could highlight individual products the same day each week to create a consistent merchandise drop schedule
If you are an artist with an existing Shopify merchandise store, you can also utilize our tools to convert your storefront into an immersive livestream viewing experience featuring lossless audio / HD video, a virtual merchandise table, and fixed-rate pricing, as well as deliver all your digital files while bundling with physical merchandise and keeping 100% physical revenue in your pocket.
Interested in learning more? Visit singlemusic.com!