Discover how offering a vinyl subscription service on Shopify can help you build a loyal fan community and drive consistent revenue
In the age of streaming, you might think vinyl is a relic of the past. But the numbers tell a different story. Vinyl sales have been surging for over a decade, with no signs of slowing down. In fact, it's the fastest-growing format in music today with 17 consecutive years of growth. So what's driving this vinyl revival? And more importantly, how can your label tap into it?
Why Are Your Fans Buying Vinyl?
For many music lovers, vinyl represents a deeper, more meaningful connection to the music they love. It's not just about the sound quality (though that's certainly part of it). It's the whole experience that draws them in. Holding a record, admiring the artwork, placing it on the turntable—it all adds up to something that feels more personal and meaningful. Vinyl is a way to slow down, engage with the music, and feel a real connection to the artist.
As Rob Abelow from Where Music's Going puts it:
Vinyl's 1st phase was consumption.
— Rob Abelow (@AbelowRob) December 5, 2023
But the resurgence is fandom.
Ownership.
Permanence.
Ritual.
A deeper experience in the artist's world.
People are craving these things -- and streaming sure as hell doesn't deliver it. pic.twitter.com/DCOqyI1cS3
The Benefits of Vinyl Clubs
One of the most effective ways to tap into the vinyl revival is through a subscription service, or vinyl club. The concept is simple: fans sign up to receive a curated selection of records from your label each month. But the impact goes far beyond just moving units.
By creating a vinyl club, you're inviting fans to be part of an exclusive community centered around your label's music. You're giving them something to look forward to each month, and a reason to keep coming back to your store. And you're creating a powerful sense of loyalty and engagement that streaming simply can't match.
The benefits are clear:
- Steady Income: Subscriptions provide regular, predictable revenue each month.
- Stronger Connections: A vinyl club builds a deeper relationship with your fans. They’re not just listeners—they’re part of something bigger.
- Sharing Music: Introduce fans to new releases or classics from your catalog that they’ll appreciate.
- Exclusive Content: Offer limited-edition records available only through your club, making fans feel special.
- Highlight Other Projects: Use the club to promote new music, merch, or events.
- Move Inventory: A vinyl club is a great way to get extra stock into the hands of fans who will love it.
Thinking About Starting Your Own Vinyl Club?
If you're looking to strengthen your label's connection with fans and drive reliable sales, a vinyl club could be the perfect fit. And with Single, it's never been easier to get started on Shopify.
Here are a few tips to keep in mind:
- Define Your Niche: Choose a focus for your club—genre-specific, a mix of new releases and classics, or rare finds. This helps attract the right audience.
- Curate Thoughtfully: Keep your selections exciting with a mix of new releases, classics, and unexpected gems.
- Create Exclusivity: Offer limited pressings or club-only variants to make your club feel special.
- Set the Right Price: Balance affordability for fans with profitability for your label.
- Master Logistics: Use reliable shipping and subscription software for smooth operations.
- Build Community: Create spaces like forums right in your store or social media groups where members can connect and share their love for vinyl.
With these tips in mind, you're well on your way to building a vinyl club that will delight fans and drive sales for years to come.
Feeling Inspired?
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