New Music Releases

Kick-Off Pre-Orders With An Album Announcement Stream

Kick-Off Pre-Orders With An Album Announcement Stream

Host an intimate livestream in your store where fans join with email to hear new music first, get the inside story, and unlock special pre-order deals.

 

Works Best If You Have:

  • Album announcement ready
  • Pre-order set up
  • New music to preview
  • Shopify store (or willingness to set one up)

 

How It Works:

  • Install Single from Shopify app store
  • Schedule announcement livestream
  • Set up pre-order products
  • Promote livestream across socials

 

Suggestions For Your Stream:

    • Preview new music
    • Share behind-the-scenes album stories
    • Take fan questions in the chat
    • Offer stream-only deals

     

    Real Example: Jelly Roll

    Instead of just launching pre-orders, he kicked off "Whitsitt Chapel" with a casual 4/20 livestream in his store. The result? 2,000+ email signups, 1,000+ pre-orders, and a #1 Billboard Rock album, all from one fun store event.

    Boosting Album Pre-Orders with a High Note: The Jelly Roll 4/20 Event

     

    Why It Works:

    • Builds anticipation
    • Captures emails
    • Drives pre-orders
    • Thanks superfans