Got physical albums to ship? Host a virtual signing stream where fans watch you personalize their order in real-time, all while drive direct sales on Shopify.
Works Best If You Have:
- Physical records ready to ship
- Shopify store setup (or willingness to set one up)
How It Works:
- Install Single from Shopify app store
- Schedule livestream event
- Add featured products
- Go live and personalize as orders come in
Tactics That Drive Sales:
Use these as starting points for your stream:
- Show signing process live
- Share quick album stories
- Read fan messages
- Personalize messages on camera
- Announce orders in real-time
Real Example: Restless Road
During their "Last Rodeo" album launch, they hosted a virtual signing through their Shopify store where fans could purchase albums and watch them being personalized in real-time. While signing, they shared stories behind the songs and read fan messages live, all while capturing valuable customer data through chat sign-ins for future marketing.
Strategic Benefits:
- Makes buying personal
- Creates urgency
- Drives day-one sales
- Builds customer database
