Got fresh merch to drop? Host a live shopping stream and turn fan excitement into immediate sales through your Shopify store.
Works Best If You Have:
- New merch ready to launch
- Engaged social following
- Stories behind products
- Shopify store (or willingness to set one up)
How It Works:
- Install Single from the Shopify app store
- Schedule your shopping stream
- Set up products and variants
- Create stream-only deals
Tactics That Drive Sales:
Use these as starting points for your stream:
- Show product details live
- Take fan questions
- Offer stream-only bundles
- Thank buyers in real-time
- Enable the stream chat to capture emails
Real Example: Beauty School Dropout
Turned a simple t-shirt cutting tutorial into an engaging shopping event. Band member Colie hosted a live World Tour Tee cut-along, followed by an acoustic performance. Fans could buy the tee directly during the stream and join the DIY experience, driving sales while creating a unique shared moment with the band.
Strategic Benefits:
- Creates buying excitement
- Drives immediate sales
- Builds community
- Makes shopping interactive
