In a previous blog entitled "The Smarter Smart Link," we briefly explored how our Boostlinks tool could be used to engage costumers that have recently bought an item in an artist store and drive them to pre-save / pre-add an upcoming release or pre-order an album through a targeted email after the purchase. With the capability to create a custom landing page with multiple trackable data points, the Boostlinks tool can be used in a myriad of ways, including driving video views and followers on YouTube and TikTok.
Here are just a couple of ways you can leverage the Boostlinks tool into increased video views and followers:
Attach a Boostlinks campaign to vinyl & CD products in your store, then deliver a post-purchase Boostlink landing page email with direct links to each official music video from the album on YouTube.
Create a general Boostlinks landing page with direct links to your most popular TikTok videos, as well as general links to follow on TikTok and subscribe to YouTube. These links can be placed in your Instagram and Twitter bios to drive fans to other platforms where video views can be monetized.
You can read more about setting up a Boostlinks campaign here.