How Sara Evans' Fan Club Powers Super Fan Experiences
After more than 20 years of releasing music, Sara has a dedicated fan base, which presented a great opportunity - the chance to create something special for them. Her goal: deliver unique, exclusi...
Tunes and Tactics: The Strategies Behind November's Music Releases
This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly Parton's chart-topping album to Blink...
Reel Talk: How Shopify Stores Used Video in November
This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify with the help ...
Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party
Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own s...
When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditiona...
Puscifer's "Global Probing" Premier - A New Spin on Music Videos and Mockumentaries
Puscifer didn't just release new tunes and a video when they dropped "Global Probing." They were up to something bigger - a full-on digital event. The goal? Bring fans to their Shopify store for ...
Daniel Donato’s “Hi-Country” Music Video Premiere
Daniel Donato, a rising star in country music, wanted to unveil his latest music video, "Hi-Country," in a way that went beyond just releasing a song. He wanted to build stronger, more personal c...