
Donald Glover Drops Gilga Radio Direct-to-Fan on Shopify
Discover how artists like Donald Glover are releasing content on Shopify to build deeper fan connections. Learn strategies for your next release...

The #1 Thing Music Fans Want from Their Favorite Artists
Every artist wants to know - what do fans really want? The answer is insider access. This post reveals how top artists are using exclusive experiences to convert social followers into loyal su...

Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases
Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...

Top Artists Use This Strategy to Build a Loyal Fanbase
The secret to nurturing loyal superfans without burnout? Exclusive content. Learn proven strategies top artists use to engage VIPs by repurposing their content creatively. Fan-first approaches to b...

Why Artists Need to Go Direct to Fan (and How to Do It)
Ditch third-party platforms and start building a direct relationship with your fans. Learn why owning your audience is essential for long-term success in the music industry and how a direct-to-fan ...

Why More Artists Are Going Direct-to-Superfans with Jon Mark
Ditch music streaming's middlemen and go direct-to-fan with Shopify. Learn how artists are monetizing superfans through exclusive merch, VIP experiences and more on their own branded online stores....

How to Nurture Superfans Beyond Viral Moments
We've all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here's how top artists are building long-lasting, direct fan connections.