Got a membership program launch on the horizon? Super! Spreading the word about the awesome stuff you're offering is the name of the game.
A successful launch calls for a solid plan. We're here to lend a hand. We've whipped up a 4-week marketing calendar to help you build buzz, nail the launch, and keep folks interested. Let's get to it!
Week 1: Drumming Up Pre-Launch Interest
- Monday: Kick off by posting a cool teaser image or video on Instagram, hinting about the neat stuff members will get.
- Wednesday: Your email newsletter is a great way to preview some of the perks your members will enjoy.
- Friday: Let's get personal. Hop on Facebook or YouTube for a live chat about your upcoming membership plans.
Week 2: Launch Time!
- Monday: Today's the day! Launch your membership program and go big on the exclusive benefits members will love. Need some tips on crafting a great launch message? We've got a handy guide.
- Tuesday: Get interactive with a live Q&A on Instagram or Twitter to clear any questions fans have about the membership program.
- Friday: A friendly email reminder about the launch can't hurt. Spotlight any time-limited offers or discounts.
Week 3: Post-Launch Fun
- Monday: A shout-out post on social media thanking everyone who's signed up is a nice touch.
- Wednesday: Keep things fun by sharing some of the response from new members in an email update.
- Friday: Show them what they're getting. Post a behind-the-scenes look at creating members-only content.
Week 4: Maintain the Momentum
- Monday: Share your launch journey. Post a blog or video chat about your experiences and learnings from the launch.
- Wednesday: Surprise your members with an exclusive live session or some special content. Need some inspiration here? Check out these 15 ideas for elevating your membership post-launch.
- Friday: Remind your followers of the good stuff members get, and point them from socials to the membership sign-up.
Remember, this plan isn't set in stone. Make it yours - tweak it to match your style, your audience's likes, and what makes your membership program one-of-a-kind.
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Want to discuss a bigger project? Our professional services team frequently partners with clients to help brainstorm ideas, build websites or membership programs, launch/promote campaigns and more.