The 4-Week Plan You Need for Your Membership Launch

The 4-Week Plan You Need for Your Membership Launch

Got a membership program launch on the horizon? Super! Spreading the word about the awesome stuff you're offering is the name of the game.

A successful launch calls for a solid plan. We're here to lend a hand. We've whipped up a 4-week marketing calendar to help you build buzz, nail the launch, and keep folks interested. Let's get to it!


Week 1: Drumming Up Pre-Launch Interest

  • Monday: Kick off by posting a cool teaser image or video on Instagram, hinting about the neat stuff members will get.
  • Wednesday: Your email newsletter is a great way to preview some of the perks your members will enjoy.
  • Friday: Let's get personal. Hop on Facebook or YouTube for a live chat about your upcoming membership plans.


Week 2: Launch Time!

  • Monday: Today's the day! Launch your membership program and go big on the exclusive benefits members will love. Need some tips on crafting a great launch message? We've got a handy guide.
  • Tuesday: Get interactive with a live Q&A on Instagram or Twitter to clear any questions fans have about the membership program.
  • Friday: A friendly email reminder about the launch can't hurt. Spotlight any time-limited offers or discounts.


Week 3: Post-Launch Fun

  • Monday: A shout-out post on social media thanking everyone who's signed up is a nice touch.
  • Wednesday: Keep things fun by sharing some of the response from new members in an email update.
  • Friday: Show them what they're getting. Post a behind-the-scenes look at creating members-only content.


Week 4: Maintain the Momentum

  • Monday: Share your launch journey. Post a blog or video chat about your experiences and learnings from the launch.
  • Wednesday: Surprise your members with an exclusive live session or some special content. Need some inspiration here? Check out these 15 ideas for elevating your membership post-launch.
  • Friday: Remind your followers of the good stuff members get, and point them from socials to the membership sign-up.


Remember, this plan isn't set in stone. Make it yours - tweak it to match your style, your audience's likes, and what makes your membership program one-of-a-kind.


Feeling Inspired?

Get started on your own:

Install Single in your Shopify store.


New to Shopify?

Read our guide for launching a killer store in no time.


Thinking big?

Want to discuss a bigger project? Our professional services team frequently partners with clients to help brainstorm ideas, build websites or membership programs, launch/promote campaigns and more.


Get in touch and let’s talk!

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