In the music scene, an artist's strategy for reaching fans can be as important as the tunes themselves.
In June, musicians like Finger Eleven, Killer Mike, Drew Holcomb and The Neighbors, King Krule, Foo Fighters, Avenged Sevenfold, Off Road Mini Van, Geese, Doja Cat, and Pharrell Williams hit the right notes with their creative releases.
Exclusive Material: The Art of Teasing
June was a month of teasers. Finger Eleven broke a seven-year silence with a Greatest Hits album, creating a buzz with the promise of exclusive colored vinyl editions.
Meanwhile, Killer Mike dangled an unreleased track in front of fans during an interview. This unexpected gem, featuring André 3000, built more hype around his already released album, "Michael."
André 3000 & Killer Mike have another unreleased collab together where André is rapping for 7 minutes 🤯 pic.twitter.com/Qltf2wrgBY
— NFR Podcast (@nfr_podcast) June 17, 2023
Bundling Beats: Merch with Melodies
Drew Holcomb, The Neighbors, and King Krule bundled their albums with unique merchandise, creating a two-in-one experience. They tapped into the fact that fans love to flaunt their favorite artists, releasing music and merch together.
Melodies and Memories: Concert Exclusives
The Foo Fighters and Avenged Sevenfold turned raw emotion into music this June. Both bands poured their personal losses into new albums, offering fans a heartfelt listening experience. Avenged Sevenfold added a concert-exclusive vinyl to the mix, giving fans a piece of the live experience to take home.
#LifeIsButADream... tour exclusive black ice vinyl available today at @thekiaforum. Merch trailer open 1-4PM outside the venue. pic.twitter.com/BwuoofKVRq
— Avenged Sevenfold (@TheOfficialA7X) June 9, 2023
Collectors' Galore: Variety in Vinyl
Off Road Mini Van and Geese catered to the collector's instinct this past month. They released their new albums in a variety of vinyl editions - a smart move that fueled fans' love for unique finds while driving sales.
Intrigue and Intricacy: The Allure of Mystery
Doja Cat spun a web of intrigue this June. Dropping "Attention," the first single from her upcoming album, she stirred up anticipation with cryptic social media posts and an intense music video. She played the mystery card perfectly, leaving fans hungry for her full album.
Collaborative Efforts: The Personal Touch
Pharrell Williams brought a personal touch to his new track this past month. By joining forces with Virginia gospel choir, Voices of Fire, he put out a track that was both upbeat and personal. The choir's founder is Pharrell's uncle, which made the collaboration even more special for fans.
JOY (Unspeakable) @voicesoffire 6/16 Pre-save at https://t.co/jTV8sovXSH pic.twitter.com/jZlWLlC8xn
— Pharrell Williams (@Pharrell) June 14, 2023
Looking Back June was a showcase of creative strategies in the music industry. From exclusive releases to merchandise bundling, concert exclusives, vinyl varieties, intriguing teasers, and heartfelt collaborations, artists made their mark by thinking outside the box. They proved that in the world of music, how you deliver can be just as important as what you deliver.
Feeling Inspired?
Get started on your own:
Install Single in your Shopify store.
New to Shopify?
Read our guide for launching a killer store in no time.
Thinking big?
Want to discuss a bigger project? Our professional services team frequently partners with clients to help brainstorm ideas, build websites or membership programs, launch/promote campaigns and more.
