Limited Offers Lessons from Billie Eilish, Migos, and Taylor Swift

Limited Offers Lessons from Billie Eilish, Migos, and Taylor Swift

​​If you're looking for a way to make your releases stand out and really connect with your fans, limited offers might be just what you need. 

These offers create a sense of urgency and exclusivity, which gets fans excited and eager to jump on board. In this post, we'll examine three examples of artists that nailed it with their limited offers, boosting album sales, fan engagement, and sometimes even their chart performance.

Billie Eilish

When Billie Eilish released Happier Than Ever, she offered fans a variety of limited-edition vinyls and box sets, including a super exclusive Gucci vinyl. These offers didn't last long, and that helped her album debut at number one on the Billboard 200. Plus, fans couldn't stop talking about it on social media, giving the album even more exposure.


Migos decided to include a limited-time offer for a digitally autographed version of their album Culture III. This clever move added value for fans and helped boost sales, resulting in a number two debut on the Billboard 200 chart. Fans who got their hands on the limited offer shared their excitement online, driving even more interest in the album.

Taylor Swift

For her albums Folklore and evermore, Taylor Swift offered limited-edition vinyl and merchandise bundles with exclusive items like signed CDs and lithographs for a short time. These offers helped both albums debut at number one on the Billboard 200 chart. Plus, they got fans busy creating content, like unboxing videos and social media shares, which spread the word and increased the albums' visibility.

So, there you have it! Limited offers can be a great tool for artists looking to promote their latest releases and connect with fans on a deeper level. By creating that sense of urgency and exclusivity, you can drive sales, improve chart performance, and get fans talking. 


Feeling Inspired?

Get started on your own:

Install Single in your Shopify store.


New to Shopify?

Read our guide for launching a killer store in no time.


Thinking big?

Want to discuss a bigger project? Our professional services team frequently partners with clients to help brainstorm ideas, build websites or membership programs, launch/promote campaigns and more.

Get in touch and let’s talk!

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.